COMP <GO>
HUBS vs GOOG // RETURN ON INVESTED CAPITAL (ROIC)
HubSpot Inc. (NYSE) VS. Alphabet Inc. (NASDAQ) • 15-METRIC TALLY: HUBS 4
— GOOG 9
▲ RETURN ON INVESTED CAPITAL (ROIC) LEADER: GOOG
LAST: $234.87 (-1.96%) • MKT CAP: $11.95B
roic
0.30%
LAST: $278.22 (-1.45%) • MKT CAP: $3.47T
roic
23.60%
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (HUBS VS. GOOG)
EMERALD CELL = QUANTITATIVE EDGE
| INSTITUTIONAL METRIC | HUBS | GOOG | SPREAD (A - B) | ADVANTAGE | DEDICATED URL |
|---|---|---|---|---|---|
| Gross Profit Margin | 83.80% | 59.70% | +24.10 | HUBS | /gross-margins <GO> |
| Return on Invested Capital (ROIC) ACTIVE | 0.30% | 23.60% | -23.30 | GOOG | /roic <GO> |
| EV/EBITDA & P/E Valuation | 95.0x | 16.9x | +78.10 | GOOG | /valuation <GO> |
| Free Cash Flow Yield | 5.92% | 2.11% | +3.81 | HUBS | /fcf-yield <GO> |
| Operating Margin | 0.20% | 32.00% | -31.80 | GOOG | /operating-margins <GO> |
| Net Profit Margin | 1.50% | 32.80% | -31.30 | GOOG | /net-margins <GO> |
| Revenue Growth (YoY) | 19.20% | 15.10% | +4.10 | HUBS | /revenue-growth <GO> |
| Dividend Yield & FCF Payout Safety | 0.00% | 0.29% | -0.29 | GOOG | /dividend-safety <GO> |
| Altman Z-Score & Debt/Equity | 4.86 | 13.93 | -9.07 | GOOG | /balance-sheet <GO> |
| Piotroski F-Score Quality | 9/9 | 9/9 | 0.00 | TIE | /piotroski-score <GO> |
| Options Implied Move & Put/Call Skew | 7.40% | 7.40% | 0.00 | TIE | /options-implied-move <GO> |
| RSI-14 & 200D SMA Momentum | 48.2 | 21.1 | +27.10 | HUBS | /rsi-technicals <GO> |
| 10Y Yield & FRED Macro Beta | 1.14 | 1.16 | -0.02 | GOOG | /macro-sensitivity <GO> |
| Forward P/E Multiple | 140.0x | 22.1x | +117.90 | GOOG | /forward-pe <GO> |
| Enterprise Scale & Market Cap | $11.95B | $3.47T | -$3.46T | GOOG | /market-cap <GO> |
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
| FISCAL YEAR | HUBS REV | GOOG REV | HUBS GROSS % | GOOG GROSS % | HUBS FCF | GOOG FCF |
|---|---|---|---|---|---|---|
| FY 2025 | $3.13B | $402.84B | 83.8% | 59.7% | $707.6M | $73.27B |
| FY 2024 | $2.63B | $350.02B | 85.0% | 58.2% | $560.7M | $72.76B |
| FY 2023 | $2.17B | $307.39B | 44.0% | 44.0% | $253.3M | $87.91B |
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
HUBS // BETA 1.14
GOOG // BETA 1.16