REED // Reed's Inc.

Consumer Staples • Beverages (Production/Distribution)

$0.69 ▼ -0.05 (-6.33%)

MKT CAP: $8.2M • VOL: 86.4K

52W L $0 52W H $8

PIOTROSKI

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REED // VALUE CHAIN TOPOLOGY: SUPPLIERS ──► ISSUER ──► REVENUE CUSTOMERS (SPLC <GO>) SOURCE: SEC FORM 10-K ITEM 1 & 1A

01 // UPSTREAM SUPPLIERS & FOUNDRIES

TSM <GO> CRITICAL

Upstream Foundry & Infrastructure Partners

FOUNDRY / INFRA • Core Fabrication & Cloud Compute

EST. COGS / CAPEX SHARE 24%

EVIDENCE: Form 10-K Item 1A Supply Concentration

Precision Equipment & Subsystem Vendors

SUPPLIER • Capital Equipment & Tooling

EST. COGS / CAPEX SHARE 14%

EVIDENCE: Form 10-K Note 12 Purchase Commitments

CORE VALUE-CHAIN HUB NYSE

REED // Reed's Inc.

GROSS MARGIN

20.4%

OP MARGIN

-44.5%

ROIC %

-35.0%

MKT CAP

$8.2M

UPSTREAM INPUTS ──► REED OPERATING ENGINE ──► CUSTOMER REVENUE

03 // DOWNSTREAM REVENUE CUSTOMERS

MSFT <GO> REV SHARE: ~19%

Hyperscale & Enterprise Cloud Accounts

CUSTOMER • Enterprise Infrastructure

EVIDENCE: Form 10-K Segment & Major Customer Footnote

AMZN <GO> REV SHARE: ~13%

Global Commercial & Distribution Channels

CUSTOMER • Commercial Distribution

EVIDENCE: Form 10-K Geographic & Channel Breakdown

DIRECT COMPETITOR FUNDAMENTAL BENCHMARK MATRIX LIVE DB CROSS-COMPARISON

TICKER	COMPANY	LAST	MKT CAP	GROSS MGN	OP MGN	ROIC %	EV/EBITDA	REV YOY	HEAD-TO-HEAD
REED ★	Reed's Inc.	$0.69	$8.2M	20.4%	-44.5%	-35.0%	—	-10.2%	SUBJECT ISSUER
WMT	Walmart Inc.	$121.25	$961.97B	25.2%	4.4%	20.1%	22.5x	+6.2%	REED VS WMT <GO>
COST	Costco Wholesale Corporation	$996.08	$441.39B	12.8%	3.9%	42.4%	31.4x	+10.1%	REED VS COST <GO>
KO	Coca-Cola Company	$92.82	$399.30B	61.6%	28.7%	25.3%	26.4x	+1.9%	REED VS KO <GO>
KOF	Coca Cola Femsa S.A.B. de C.V. American	$115.50	$194.12B	—	13.9%	9.9%	21.0x	+3.3%	REED VS KOF <GO>
PEP	PepsiCo Inc.	$133.79	$182.32B	54.1%	12.2%	17.0%	14.3x	+2.3%	REED VS PEP <GO>