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SGA vs GOOG // GROSS PROFIT MARGIN

Saga Communications Inc. (FL) (Class A) (NASDAQ) VS. Alphabet Inc. (Class C) (NASDAQ) • 15-METRIC TALLY: SGA 2 — GOOG 4
■ METRIC PARITY
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (SGA VS. GOOG) EMERALD CELL = QUANTITATIVE EDGE
INSTITUTIONAL METRIC SGA GOOG SPREAD (A - B) ADVANTAGE DEDICATED URL
Gross Profit Margin ACTIVE — 60.86% — TIE /gross-margins <GO>
Return on Invested Capital (ROIC) -6.50% 16.59% -23.09 GOOG /roic <GO>
EV/EBITDA & P/E Valuation — 19.9x — TIE /valuation <GO>
Free Cash Flow Yield 4.68% 0.58% +4.10 SGA /fcf-yield <GO>
Operating Margin — 33.32% — TIE /operating-margins <GO>
Net Profit Margin — 50.03% — TIE /net-margins <GO>
Revenue Growth (YoY) — 22.21% — TIE /revenue-growth <GO>
Dividend Yield & FCF Payout Safety 0.00% 0.31% -0.31 GOOG /dividend-safety <GO>
Altman Z-Score & Debt/Equity — 8.30 — TIE /balance-sheet <GO>
Piotroski F-Score Quality 5/9 6/9 -1.00 GOOG /piotroski-score <GO>
Options Implied Move & Put/Call Skew — — — TIE /options-implied-move <GO>
RSI-14 & 200D SMA Momentum 39.5 24.8 +14.73 SGA /rsi-technicals <GO>
10Y Yield & FRED Macro Beta — 1.16 — TIE /macro-sensitivity <GO>
Forward P/E Multiple — 21.4x — TIE /forward-pe <GO>
Enterprise Scale & Market Cap $51.8M $3.47T -$3.47T GOOG /market-cap <GO>
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
FISCAL YEAR SGA REV GOOG REV SGA GROSS % GOOG GROSS % SGA FCF GOOG FCF
FY 2025 $0 $402.84B — 59.7% $2.4M $73.27B
FY 2024 $0 $350.02B — 58.2% $10.0M $72.76B
FY 2023 $115.5M $307.39B — — $15.4M $87.91B
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
SGA // BETA —
GOOG // BETA 1.16