ROARABLE // PRO
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COMP <GO>

MAX vs PHR // 10Y YIELD & FRED MACRO BETA

MediaAlpha Inc. (Class A) (NYSE) VS. Phreesia Inc. (NYSE) • 15-METRIC TALLY: MAX 7 — PHR 1
■ METRIC PARITY
macro-sensitivity
—
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (MAX VS. PHR) EMERALD CELL = QUANTITATIVE EDGE
INSTITUTIONAL METRIC MAX PHR SPREAD (A - B) ADVANTAGE DEDICATED URL
Gross Profit Margin 15.00% — — TIE /gross-margins <GO>
Return on Invested Capital (ROIC) 19.70% -2.00% +21.70 MAX /roic <GO>
EV/EBITDA & P/E Valuation 41.1x — — TIE /valuation <GO>
Free Cash Flow Yield 7.80% 8.71% -0.91 PHR /fcf-yield <GO>
Operating Margin 2.00% -1.40% +3.40 MAX /operating-margins <GO>
Net Profit Margin 2.30% 0.50% +1.80 MAX /net-margins <GO>
Revenue Growth (YoY) 28.80% 14.00% +14.80 MAX /revenue-growth <GO>
Dividend Yield & FCF Payout Safety 0.00% 0.00% 0.00 TIE /dividend-safety <GO>
Altman Z-Score & Debt/Equity 2.64 0.59 +2.05 MAX /balance-sheet <GO>
Piotroski F-Score Quality 7/9 7/9 0.00 TIE /piotroski-score <GO>
Options Implied Move & Put/Call Skew — — — TIE /options-implied-move <GO>
RSI-14 & 200D SMA Momentum 76.0 67.0 +9.01 MAX /rsi-technicals <GO>
10Y Yield & FRED Macro Beta ACTIVE — — — TIE /macro-sensitivity <GO>
Forward P/E Multiple 27.4x — — TIE /forward-pe <GO>
Enterprise Scale & Market Cap $836.4M $777.7M $58.6M MAX /market-cap <GO>
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
FISCAL YEAR MAX REV PHR REV MAX GROSS % PHR GROSS % MAX FCF PHR FCF
FY 2025 $1.11B $467.8M 15.0% — $65.3M $67.7M
FY 2024 $864.7M $410.5M 16.6% — $45.6M $23.7M
FY 2023 $388.1M $346.0M — — $20.2M -$32.4M
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
MAX // BETA —
PHR // BETA —