COMP <GO>
HOG vs AMZN // EV/EBITDA & P/E VALUATION
Harley-Davidson Inc. (NYSE) VS. Amazon.com, Inc. (NASDAQ) • 15-METRIC TALLY: HOG 6
— AMZN 3
▲ EV/EBITDA & P/E VALUATION LEADER: HOG
LAST: $30.33 (+2.74%) • MKT CAP: $3.16B
valuation
3.5x
LAST: $243.79 (-4.25%) • MKT CAP: $2.63T
valuation
15.8x
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (HOG VS. AMZN)
EMERALD CELL = QUANTITATIVE EDGE
| INSTITUTIONAL METRIC | HOG | AMZN | SPREAD (A - B) | ADVANTAGE | DEDICATED URL |
|---|---|---|---|---|---|
| Gross Profit Margin | 23.90% | — | — | TIE | /gross-margins <GO> |
| Return on Invested Capital (ROIC) | 18.00% | 17.61% | +0.39 | HOG | /roic <GO> |
| EV/EBITDA & P/E Valuation ACTIVE | 3.5x | 15.8x | -12.25 | HOG | /valuation <GO> |
| Free Cash Flow Yield | 13.16% | -1.81% | +14.97 | HOG | /fcf-yield <GO> |
| Operating Margin | 10.70% | — | — | TIE | /operating-margins <GO> |
| Net Profit Margin | 9.40% | — | — | TIE | /net-margins <GO> |
| Revenue Growth (YoY) | -13.10% | — | — | TIE | /revenue-growth <GO> |
| Dividend Yield & FCF Payout Safety | 2.74% | 0.00% | +2.74 | HOG | /dividend-safety <GO> |
| Altman Z-Score & Debt/Equity | 2.18 | 3.32 | -1.14 | AMZN | /balance-sheet <GO> |
| Piotroski F-Score Quality | 6/9 | 6/9 | 0.00 | TIE | /piotroski-score <GO> |
| Options Implied Move & Put/Call Skew | — | 6.73% | — | TIE | /options-implied-move <GO> |
| RSI-14 & 200D SMA Momentum | 66.5 | 47.2 | +19.30 | HOG | /rsi-technicals <GO> |
| 10Y Yield & FRED Macro Beta | 0.92 | 1.46 | -0.54 | AMZN | /macro-sensitivity <GO> |
| Forward P/E Multiple | 8.6x | 22.8x | -14.15 | HOG | /forward-pe <GO> |
| Enterprise Scale & Market Cap | $3.16B | $2.63T | -$2.63T | AMZN | /market-cap <GO> |
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
| FISCAL YEAR | HOG REV | AMZN REV | HOG GROSS % | AMZN GROSS % | HOG FCF | AMZN FCF |
|---|---|---|---|---|---|---|
| FY 2026 | — | $0 | — | — | — | -$46.89B |
| FY 2025 | $3.60B | $0 | 23.9% | — | $415.2M | $10.56B |
| FY 2024 | $4.15B | $0 | 27.5% | — | $867.3M | $42.95B |
| FY 2023 | $4.88B | $0 | — | — | $535.2M | $16.92B |
| FY 2022 | — | $0 | — | — | — | -$26.32B |
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
HOG // BETA 0.92
AMZN // BETA 1.46