COMP <GO>
WIX vs RUM // EV/EBITDA & P/E VALUATION
Wix.com Ltd. (NASDAQ) VS. RUM Group Inc. (Class A) (NASDAQ) • 15-METRIC TALLY: WIX 9
— RUM 1
■ METRIC PARITY
LAST: $78.06 (-0.64%) • MKT CAP: $3.27B
valuation
—
LAST: $5.60 (-3.11%) • MKT CAP: $2.78B
valuation
—
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (WIX VS. RUM)
EMERALD CELL = QUANTITATIVE EDGE
| INSTITUTIONAL METRIC | WIX | RUM | SPREAD (A - B) | ADVANTAGE | DEDICATED URL |
|---|---|---|---|---|---|
| Gross Profit Margin | 68.10% | -6.70% | +74.80 | WIX | /gross-margins <GO> |
| Return on Invested Capital (ROIC) | 0.80% | -35.00% | +35.80 | WIX | /roic <GO> |
| EV/EBITDA & P/E Valuation ACTIVE | — | — | — | TIE | /valuation <GO> |
| Free Cash Flow Yield | 17.84% | -2.68% | +20.52 | WIX | /fcf-yield <GO> |
| Operating Margin | 0.10% | -60.00% | +60.10 | WIX | /operating-margins <GO> |
| Net Profit Margin | 2.50% | -60.00% | +62.50 | WIX | /net-margins <GO> |
| Revenue Growth (YoY) | 13.20% | 5.40% | +7.80 | WIX | /revenue-growth <GO> |
| Dividend Yield & FCF Payout Safety | 0.00% | 0.00% | 0.00 | TIE | /dividend-safety <GO> |
| Altman Z-Score & Debt/Equity | 1.06 | 24.36 | -23.30 | RUM | /balance-sheet <GO> |
| Piotroski F-Score Quality | 7/9 | 4/9 | +3.00 | WIX | /piotroski-score <GO> |
| Options Implied Move & Put/Call Skew | — | — | — | TIE | /options-implied-move <GO> |
| RSI-14 & 200D SMA Momentum | 49.5 | 31.1 | +18.42 | WIX | /rsi-technicals <GO> |
| 10Y Yield & FRED Macro Beta | — | — | — | TIE | /macro-sensitivity <GO> |
| Forward P/E Multiple | 54.2x | — | — | TIE | /forward-pe <GO> |
| Enterprise Scale & Market Cap | $3.27B | $2.78B | $490.2M | WIX | /market-cap <GO> |
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
| FISCAL YEAR | WIX REV | RUM REV | WIX GROSS % | RUM GROSS % | WIX FCF | RUM FCF |
|---|---|---|---|---|---|---|
| FY 2025 | $1.99B | $100.6M | 68.1% | -6.7% | $582.9M | -$74.5M |
| FY 2024 | $1.76B | $95.5M | 67.9% | -45.0% | $497.4M | -$89.7M |
| FY 2023 | $1.56B | $81.0M | — | — | $248.2M | -$92.9M |
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
WIX // BETA —
RUM // BETA —