COMP <GO>
MAX vs PRTH // EV/EBITDA & P/E VALUATION
MediaAlpha Inc. (Class A) (NYSE) VS. Priority Technology Holdings Inc. (NASDAQ) • 15-METRIC TALLY: MAX 4
— PRTH 6
▲ EV/EBITDA & P/E VALUATION LEADER: PRTH
LAST: $14.13 (+20.56%) • MKT CAP: $836.4M
valuation
41.1x
LAST: $7.85 (0.00%) • MKT CAP: $647.2M
valuation
9.9x
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (MAX VS. PRTH)
EMERALD CELL = QUANTITATIVE EDGE
| INSTITUTIONAL METRIC | MAX | PRTH | SPREAD (A - B) | ADVANTAGE | DEDICATED URL |
|---|---|---|---|---|---|
| Gross Profit Margin | 15.00% | — | — | TIE | /gross-margins <GO> |
| Return on Invested Capital (ROIC) | 19.70% | 12.90% | +6.80 | MAX | /roic <GO> |
| EV/EBITDA & P/E Valuation ACTIVE | 41.1x | 9.9x | +31.20 | PRTH | /valuation <GO> |
| Free Cash Flow Yield | 7.80% | 11.60% | -3.80 | PRTH | /fcf-yield <GO> |
| Operating Margin | 2.00% | 14.80% | -12.80 | PRTH | /operating-margins <GO> |
| Net Profit Margin | 2.30% | 5.80% | -3.50 | PRTH | /net-margins <GO> |
| Revenue Growth (YoY) | 28.80% | 8.30% | +20.50 | MAX | /revenue-growth <GO> |
| Dividend Yield & FCF Payout Safety | 0.00% | 0.00% | 0.00 | TIE | /dividend-safety <GO> |
| Altman Z-Score & Debt/Equity | 2.64 | 0.75 | +1.89 | MAX | /balance-sheet <GO> |
| Piotroski F-Score Quality | 7/9 | 7/9 | 0.00 | TIE | /piotroski-score <GO> |
| Options Implied Move & Put/Call Skew | — | — | — | TIE | /options-implied-move <GO> |
| RSI-14 & 200D SMA Momentum | 76.0 | 76.9 | -0.87 | PRTH | /rsi-technicals <GO> |
| 10Y Yield & FRED Macro Beta | — | — | — | TIE | /macro-sensitivity <GO> |
| Forward P/E Multiple | 27.4x | 10.8x | +16.60 | PRTH | /forward-pe <GO> |
| Enterprise Scale & Market Cap | $836.4M | $647.2M | $189.2M | MAX | /market-cap <GO> |
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
| FISCAL YEAR | MAX REV | PRTH REV | MAX GROSS % | PRTH GROSS % | MAX FCF | PRTH FCF |
|---|---|---|---|---|---|---|
| FY 2025 | $1.11B | $953.0M | 15.0% | — | $65.3M | $75.1M |
| FY 2024 | $864.7M | $879.7M | 16.6% | — | $45.6M | $63.9M |
| FY 2023 | $388.1M | $755.6M | — | — | $20.2M | $81.3M |
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
MAX // BETA —
PRTH // BETA —