COMP <GO>
HOFT vs PRPL // EV/EBITDA & P/E VALUATION
Hooker Furnishings Corporation (NASDAQ) VS. Purple Innovation Inc. (NASDAQ) • 15-METRIC TALLY: HOFT 7
— PRPL 2
■ METRIC PARITY
LAST: $14.00 (+3.86%) • MKT CAP: $149.7M
valuation
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LAST: $3.09 (-6.08%) • MKT CAP: $13.5M
valuation
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15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (HOFT VS. PRPL)
EMERALD CELL = QUANTITATIVE EDGE
| INSTITUTIONAL METRIC | HOFT | PRPL | SPREAD (A - B) | ADVANTAGE | DEDICATED URL |
|---|---|---|---|---|---|
| Gross Profit Margin | 26.40% | 40.20% | -13.80 | PRPL | /gross-margins <GO> |
| Return on Invested Capital (ROIC) | -7.60% | -35.00% | +27.40 | HOFT | /roic <GO> |
| EV/EBITDA & P/E Valuation ACTIVE | — | — | — | TIE | /valuation <GO> |
| Free Cash Flow Yield | — | — | — | TIE | /fcf-yield <GO> |
| Operating Margin | -5.90% | -9.20% | +3.30 | HOFT | /operating-margins <GO> |
| Net Profit Margin | -9.70% | -11.00% | +1.30 | HOFT | /net-margins <GO> |
| Revenue Growth (YoY) | — | -3.90% | — | TIE | /revenue-growth <GO> |
| Dividend Yield & FCF Payout Safety | 5.86% | 0.00% | +5.86 | HOFT | /dividend-safety <GO> |
| Altman Z-Score & Debt/Equity | 3.65 | 0.20 | +3.45 | HOFT | /balance-sheet <GO> |
| Piotroski F-Score Quality | 3/9 | 4/9 | -1.00 | PRPL | /piotroski-score <GO> |
| Options Implied Move & Put/Call Skew | — | — | — | TIE | /options-implied-move <GO> |
| RSI-14 & 200D SMA Momentum | 73.7 | 56.4 | +17.24 | HOFT | /rsi-technicals <GO> |
| 10Y Yield & FRED Macro Beta | — | — | — | TIE | /macro-sensitivity <GO> |
| Forward P/E Multiple | — | — | — | TIE | /forward-pe <GO> |
| Enterprise Scale & Market Cap | $149.7M | $13.5M | $136.2M | HOFT | /market-cap <GO> |
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
| FISCAL YEAR | HOFT REV | PRPL REV | HOFT GROSS % | PRPL GROSS % | HOFT FCF | PRPL FCF |
|---|---|---|---|---|---|---|
| FY 2025 | $278.1M | $468.7M | 26.4% | 40.2% | — | -$41.9M |
| FY 2024 | $317.4M | $487.9M | 24.6% | 37.1% | -$26.1M | -$25.1M |
| FY 2023 | $0 | $510.5M | — | — | $55.5M | -$54.7M |
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
HOFT // BETA —
PRPL // BETA —