Communication Services • Interactive Media, Search & Hyperscale Cloud • SIC 7370
$279.84 ▼ -3.98
(-1.40%)
MKT CAP: $3.41T • VOL: 65.33M
52W L $268 52W H $409
GOOGL // VALUE CHAIN TOPOLOGY: SUPPLIERS ──► ISSUER ──► REVENUE CUSTOMERS (SPLC <GO>)
SOURCE: Form 10-K (FY2025) // Item 1 TAC, Data Center Capex & Cloud
01 // UPSTREAM SUPPLIERS & FOUNDRIES
AAPL <GO>
CRITICAL
Apple Inc. (Traffic Acquisition Partner)
SUPPLIER • Safari iOS/macOS Default Search Distribution TAC (~$20B+/yr)
EST. COGS / CAPEX SHARE 36%
EVIDENCE: 10-K Cost of Revenues (Traffic Acquisition Costs) & Antitrust Filings
AVGO <GO>
CRITICAL
Broadcom Inc.
SUPPLIER • Custom Tensor Processing Unit (TPU) Co-Design & Networking ASICs
EST. COGS / CAPEX SHARE 28%
EVIDENCE: 10-K Technical Infrastructure Custom Silicon Capex
NVDA <GO>
CRITICAL
NVIDIA Corporation
SUPPLIER • Merchant Hopper/Blackwell GPUs for GCP Enterprise Customers
EST. COGS / CAPEX SHARE 25%
EVIDENCE: 10-K Property & Equipment Server/AI Capex ($52B+ Annual)
CORE VALUE-CHAIN HUB NASDAQ
GOOGL // Alphabet Inc.
GROSS MARGIN
60.9%
OP MARGIN
33.3%
ROIC %
16.6%
MKT CAP
$3.41T
UPSTREAM INPUTS ──► GOOGL OPERATING ENGINE ──► CUSTOMER REVENUE
03 // DOWNSTREAM REVENUE CUSTOMERS
AMZN <GO>
REV SHARE: ~56%
Global E-Commerce, Retail & Travel Performance Advertisers
CUSTOMER • Google Search Shopping Ads & Performance Max Auctions
EVIDENCE: 10-K Google Search & Other Advertising Revenue (~57% of Total)
CRM <GO>
REV SHARE: ~13%
Enterprise SaaS & AI-Native GCP Cloud Customers
CUSTOMER • Google Cloud Platform IaaS, BigQuery & Vertex AI Consumption
EVIDENCE: 10-K Google Cloud Segment Disclosures
DIRECT COMPETITOR FUNDAMENTAL BENCHMARK MATRIX
LIVE DB CROSS-COMPARISON
| TICKER | COMPANY | LAST | MKT CAP | GROSS MGN | OP MGN | ROIC % | EV/EBITDA | REV YOY | HEAD-TO-HEAD |
|---|---|---|---|---|---|---|---|---|---|
| GOOGL ★ | Alphabet Inc. | $279.84 | $3.41T | 60.9% | 33.3% | 16.6% | 19.9x | +22.2% | SUBJECT ISSUER |
| META | Meta Platforms, Inc. | $614.99 | $1.60T | 81.0% | 32.9% | 18.2% | 16.6x | +27.5% | GOOGL VS META <GO> |
| MSFT | Microsoft Corporation | $521.91 | $3.88T | 67.7% | 47.1% | 26.5% | 19.9x | +17.9% | GOOGL VS MSFT <GO> |
| AMZN | Amazon.com, Inc. | $240.35 | $2.63T | — | — | 17.6% | 16.0x | — | GOOGL VS AMZN <GO> |
| NFLX | Netflix, Inc. | $62.08 | $255.82B | 50.7% | 31.3% | 33.9% | 16.3x | +14.7% | GOOGL VS NFLX <GO> |