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MORN vs MS // FREE CASH FLOW YIELD

Morningstar Inc. (NASDAQ) VS. Morgan Stanley (NYSE) • 15-METRIC TALLY: MORN 9 — MS 6
▲ FREE CASH FLOW YIELD LEADER: MORN
fcf-yield
5.36%
fcf-yield
-7.25%
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (MORN VS. MS) EMERALD CELL = QUANTITATIVE EDGE
INSTITUTIONAL METRIC MORN MS SPREAD (A - B) ADVANTAGE DEDICATED URL
Gross Profit Margin 61.00% 41.00% +20.00 MORN /gross-margins <GO>
Return on Invested Capital (ROIC) 22.90% 3.00% +19.90 MORN /roic <GO>
EV/EBITDA & P/E Valuation 13.6x 31.0x -17.40 MORN /valuation <GO>
Free Cash Flow Yield ACTIVE 5.36% -7.25% +12.61 MORN /fcf-yield <GO>
Operating Margin 21.50% 24.60% -3.10 MS /operating-margins <GO>
Net Profit Margin 16.80% 20.20% -3.40 MS /net-margins <GO>
Revenue Growth (YoY) 7.50% 5.50% +2.00 MORN /revenue-growth <GO>
Dividend Yield & FCF Payout Safety 0.93% 2.21% -1.28 MS /dividend-safety <GO>
Altman Z-Score & Debt/Equity 4.11 0.46 +3.65 MORN /balance-sheet <GO>
Piotroski F-Score Quality 7/9 5/9 +2.00 MORN /piotroski-score <GO>
Options Implied Move & Put/Call Skew 7.10% 7.00% +0.10 MS /options-implied-move <GO>
RSI-14 & 200D SMA Momentum 66.1 43.3 +22.82 MORN /rsi-technicals <GO>
10Y Yield & FRED Macro Beta 1.06 1.04 +0.02 MORN /macro-sensitivity <GO>
Forward P/E Multiple 18.7x 16.5x +2.20 MS /forward-pe <GO>
Enterprise Scale & Market Cap $8.26B $298.41B -$290.15B MS /market-cap <GO>
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
FISCAL YEAR MORN REV MS REV MORN GROSS % MS GROSS % MORN FCF MS FCF
FY 2025 $2.45B $0 61.0% — $442.6M -$17.89B
FY 2024 $2.28B $0 60.6% — $448.9M $1.36B
FY 2023 $2.04B $0 44.0% — $224.7M -$33.54B
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
MORN // BETA 1.06
MS // BETA 1.04