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CHH vs PG // EV/EBITDA & P/E VALUATION

Choice Hotels International Inc. (NYSE) VS. Procter & Gamble Company (The) (NYSE) • 15-METRIC TALLY: CHH 7 — PG 8
▲ EV/EBITDA & P/E VALUATION LEADER: CHH
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (CHH VS. PG) EMERALD CELL = QUANTITATIVE EDGE
INSTITUTIONAL METRIC CHH PG SPREAD (A - B) ADVANTAGE DEDICATED URL
Gross Profit Margin 41.00% 51.20% -10.20 PG /gross-margins <GO>
Return on Invested Capital (ROIC) 17.30% 25.40% -8.10 PG /roic <GO>
EV/EBITDA & P/E Valuation ACTIVE 13.7x 16.2x -2.50 CHH /valuation <GO>
Free Cash Flow Yield 3.89% 3.77% +0.12 CHH /fcf-yield <GO>
Operating Margin 28.10% 24.30% +3.80 CHH /operating-margins <GO>
Net Profit Margin 23.20% 19.00% +4.20 CHH /net-margins <GO>
Revenue Growth (YoY) 0.80% 0.30% +0.50 CHH /revenue-growth <GO>
Dividend Yield & FCF Payout Safety 1.05% 2.65% -1.60 PG /dividend-safety <GO>
Altman Z-Score & Debt/Equity 3.26 5.59 -2.33 PG /balance-sheet <GO>
Piotroski F-Score Quality 5/9 7/9 -2.00 PG /piotroski-score <GO>
Options Implied Move & Put/Call Skew 7.30% 6.50% +0.80 PG /options-implied-move <GO>
RSI-14 & 200D SMA Momentum 59.5 62.7 -3.22 PG /rsi-technicals <GO>
10Y Yield & FRED Macro Beta 1.13 0.87 +0.26 CHH /macro-sensitivity <GO>
Forward P/E Multiple 12.8x 21.7x -8.90 CHH /forward-pe <GO>
Enterprise Scale & Market Cap $5.10B $372.21B -$367.11B PG /market-cap <GO>
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
FISCAL YEAR CHH REV PG REV CHH GROSS % PG GROSS % CHH FCF PG FCF
FY 2025 $1.60B $84.28B 44.0% 51.2% $198.6M $14.04B
FY 2024 $1.58B $84.04B 44.0% 51.4% $248.1M $16.52B
FY 2023 $1.54B $82.01B 44.0% 44.0% $227.1M $13.16B
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
CHH // BETA 1.13
PG // BETA 0.87