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COMP <GO>

AON vs MS // GROSS PROFIT MARGIN

Aon plc Class A Ordinary Shares (Ireland) (NYSE) VS. Morgan Stanley (NYSE) • 15-METRIC TALLY: AON 10 — MS 4
■ METRIC PARITY
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (AON VS. MS) EMERALD CELL = QUANTITATIVE EDGE
INSTITUTIONAL METRIC AON MS SPREAD (A - B) ADVANTAGE DEDICATED URL
Gross Profit Margin ACTIVE 41.00% 41.00% 0.00 TIE /gross-margins <GO>
Return on Invested Capital (ROIC) 15.00% 3.00% +12.00 AON /roic <GO>
EV/EBITDA & P/E Valuation 17.9x 31.0x -13.10 AON /valuation <GO>
Free Cash Flow Yield 4.72% -7.25% +11.97 AON /fcf-yield <GO>
Operating Margin 25.30% 24.60% +0.70 AON /operating-margins <GO>
Net Profit Margin 21.50% 20.20% +1.30 AON /net-margins <GO>
Revenue Growth (YoY) 9.40% 5.50% +3.90 AON /revenue-growth <GO>
Dividend Yield & FCF Payout Safety 0.92% 2.21% -1.29 MS /dividend-safety <GO>
Altman Z-Score & Debt/Equity 1.67 0.46 +1.21 AON /balance-sheet <GO>
Piotroski F-Score Quality 7/9 5/9 +2.00 AON /piotroski-score <GO>
Options Implied Move & Put/Call Skew 6.70% 7.00% -0.30 AON /options-implied-move <GO>
RSI-14 & 200D SMA Momentum 69.5 43.3 +26.17 AON /rsi-technicals <GO>
10Y Yield & FRED Macro Beta 0.94 1.04 -0.10 MS /macro-sensitivity <GO>
Forward P/E Multiple 17.2x 16.5x +0.70 MS /forward-pe <GO>
Enterprise Scale & Market Cap $68.24B $298.41B -$230.17B MS /market-cap <GO>
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
FISCAL YEAR AON REV MS REV AON GROSS % MS GROSS % AON FCF MS FCF
FY 2025 $17.18B $0 44.0% — $3.22B -$17.89B
FY 2024 $15.70B $0 44.0% — $2.82B $1.36B
FY 2023 $13.38B $0 44.0% — $2.83B -$33.54B
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
AON // BETA 0.94
MS // BETA 1.04