CL's Q3 earnings and sales beat estimates, fueled by organic growth, pricing gains and productivity efforts, prompting a higher 2026 profitability outlook.
Why PRPL Stock dropped -6.08% Today — RQD Quant Desk Flash
Purple Innovation Inc. (PRPL) carries a Roarable Rating of E (Strong Sell) with 24/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief)
Is PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-01, Purple Innovation Inc. (NASDAQ: PRPL) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 24/100 at a spot price of $3.09 (-6.08% 1D, market cap $13.5M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 5/20, Executive Insider Alignment 5/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 5/20. Across 1011 tracked Consumer Discretionary issuers, PRPL ranks #994 in composite RQD confidence.
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief)
How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Home Furnishings), PRPL carries a Roarable E (24/100 RQD), trailing P/E of N/A, gross margin of 40.2%, and ROIC of -35.0%. By comparison, FEBO (Fenbo Holdings Limited (Class A)) holds a D+ grade (52/100 RQD, P/E N/A, ROIC -24.1%, cap $7.2M) and AMCI (AMC Robotics Corporation) posts a D- grade (41/100 RQD, P/E N/A, ROIC -14.6%, cap $59.0M). Among the 5-stock peer group, BSET leads on earnings multiple (32.4x) while BSET leads on capital efficiency (5.0% ROIC).
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief)
What are the biggest fundamental strengths and SEC risk factors for PRPL?
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Per PRPL's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001643953), Purple Innovation Inc. generated $468.7M in revenue (-3.9% YoY), -$51.4M in net income, and -$41.9M in free cash flow against $296.3M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
FRED Regime × Technicals: 6% of 52W Range • RSI-14 at 56.4 (BULLISH MOMENTUM)
20D Institutional Volume Accumulation (±12.5% realized swing band)
Capital intensity & 0% operating margin leave 16 pts on the table
⚔️ Adversarial Opposing Case: What Could Spark a PRPL Turnaround Squeeze
While PRPL currently carries a cautious 24/100 (E) rating due to Cash Engine Quality (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.
Established market leader in Consumer Discretionary with deep daily trading liquidity.
Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($2.97) and Max Pain ($3.24) forces dealer call-delta covering toward $22.84.
Forensic Repair Trigger: Halting share dilution (Disciplined Float (+0.72% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.
Why PRPL Stock dropped -6.08% Today — RQD Quant Desk Flash
Purple Innovation Inc. (PRPL) dropped -6.08% to $3.09, trading at 6% of its 52-week range ($1.83 – $21.75). Stretched risk/reward at current multiples (-35% return on capital) under elevated 10-year interest-rate pressure.
- ▸Technical Tape: Trading at 6% of its 52-week range ($1.83 – $21.75) with RSI-14 at 56.4 (BULLISH MOMENTUM).
- ▸Volatility Profile: Historical 20-day realized swing band of ±12.5% around $3.09 (no active unusual options sweep snapshot on file).
- ▸Fundamental Anchor: Roarable E (Strong Sell) backed by 40.2% gross margin and $0 annual free cash flow.
Newell Brands delivers higher Q3 sales and earnings, driven by broad-based growth, productivity gains and margin expansion, while raising its 2026 sales outlook.
Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report third quarter 2026 financial results on Wednesday, November 4, 2
Purple Innovation (PRPL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
PG's Q1 earnings beat estimates as higher volumes, favorable mix and productivity savings fuel growth despite commodity costs pressuring margins.
Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring PRPL)
- ✓Walkthrough of PRPL's RQD Radar, SEC cash-conversion gap & downside invalidation levels
- ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
- ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
PRPL Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. -3.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on PRPL today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for PRPL. Explore sector supply chains on /butterfly.
📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PRPL)
1. Head-to-Head Consumer Discretionary Peer Comparison (PRPL vs. FEBO, AMCI, HOFT, BSET)
Industry: Home Furnishings (20 Tracked Issuers)Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Purple Innovation Inc. (PRPL) ranks #994 by composite RQD confidence (24/100, grade E) and #912 by equity capitalization ($13.5M). Within this direct 5-issuer industry benchmark cohort, BSET leads on earnings valuation at 32.4x trailing P/E, while BSET leads on capital efficiency and profitability with 5.0% ROIC and 56.3% gross margin. BSET currently holds the highest overall quantitative score in the immediate peer group at 65/100 (C) compared with PRPL at 24/100 (E).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| PRPL
ACTIVE
Purple Innovation Inc. | E | 24/100 | — | 40.2% | -35.0% | -6.08% | $13.5M | Benchmark Subject |
| FEBO Fenbo Holdings Limited (Class A) | D+ | 52/100 | — | 12.9% | -24.1% | -2.97% | $7.2M | /febo-vs-prpl → |
| AMCI AMC Robotics Corporation | D- | 41/100 | — | 47.7% | -14.6% | +5.56% | $59.0M | /amci-vs-prpl → |
| HOFT Hooker Furnishings Corporation | D | 50/100 | — | 26.4% | -7.6% | +3.86% | $149.7M | /hoft-vs-prpl → |
| BSET Bassett Furniture Industries Incorporated | C | 65/100 | 32.4x | 56.3% | 5.0% | +4.30% | $197.4M | /bset-vs-prpl → |
2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)
SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001643953In its most recent audited fiscal period (FY2025, filed 2025-12-31), Purple Innovation Inc. (PRPL) reported GAAP revenue of $468.7M (-3.9% vs. FY2024 revenue of $487.9M , and -8.2% cumulative change since FY2023) , GAAP net income of -$51.4M, operating cash flow of -$33.8M, and free cash flow of -$41.9M (-67.0% YoY). On the balance sheet, PRPL closed FY2025 with $296.3M in total assets against $0 in total debt (Altman Z-Score: 0.20, Piotroski F-Score: 4/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-31 | $468.7M | -$51.4M | -$33.8M | -$41.9M | $296.3M | — |
| FY2024 (FY) | 2024-12-31 | $487.9M | -$97.9M | -$17.9M | -$25.1M | $307.8M | — |
| FY2023 (FY) | 2023-12-31 | $510.5M | -$120.8M | -$54.7M | -$54.7M | — | — |
3. PRPL Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)
✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLEDIs PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
As of 2026-11-01, Purple Innovation Inc. (NASDAQ: PRPL) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 24/100 at a spot price of $3.09 (-6.08% 1D, market cap $13.5M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 5/20, Executive Insider Alignment 5/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 5/20. Across 1011 tracked Consumer Discretionary issuers, PRPL ranks #994 in composite RQD confidence.
How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?
Within the Consumer Discretionary sector (Home Furnishings), PRPL carries a Roarable E (24/100 RQD), trailing P/E of N/A, gross margin of 40.2%, and ROIC of -35.0%. By comparison, FEBO (Fenbo Holdings Limited (Class A)) holds a D+ grade (52/100 RQD, P/E N/A, ROIC -24.1%, cap $7.2M) and AMCI (AMC Robotics Corporation) posts a D- grade (41/100 RQD, P/E N/A, ROIC -14.6%, cap $59.0M). Among the 5-stock peer group, BSET leads on earnings multiple (32.4x) while BSET leads on capital efficiency (5.0% ROIC).
What are the biggest fundamental strengths and SEC risk factors for PRPL?
Per PRPL's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001643953), Purple Innovation Inc. generated $468.7M in revenue (-3.9% YoY), -$51.4M in net income, and -$41.9M in free cash flow against $296.3M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Where is PRPL trading relative to its 50-day, 200-day, and 52-week technical levels?
PRPL last traded at $3.09 (-6.08% on volume of 19,236 shares), positioning the stock +4.04% above its 50-day simple moving average ($2.97) and -70.43% below its 200-day simple moving average ($10.45). Across its 52-week range of $1.83 to $21.75, PRPL sits at the 6.3% percentile with a 14-day RSI of 56.4 (BULLISH MOMENTUM) and an implied next-earnings move of ±12.5% ($2.70 to $3.48).
PRPL Investor FAQ & Complete 8-Part Research Index
100% OPEN ACCESS • SEC EDGAR × CBOE × FREDWhy is PRPL stock moving today?
Why PRPL Stock dropped -6.08% Today — RQD Quant Desk Flash. Stretched risk/reward at current multiples (-35% return on capital) under elevated 10-year interest-rate pressure.