Stock Ratings / Consumer Discretionary / PRPL / financials

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Purple Innovation Inc. (PRPL) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$3.09 -6.08% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot)

Purple Innovation Inc. (PRPL) carries a Roarable Rating of E (Strong Sell) with 24/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE E • RED ALERT Cap $13.5M

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RQD QUANT TACHOMETERRED ALERT • E

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Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw E · Rk E

Each axis scored 0–20

12M PRICE TARGET CONE-15.2% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for PRPL)Realized 20D OHLCV Swing Band: ±12.5%

VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How PRPL Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$0 (0% FCF Margin)

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow

FY23

Rev $510.5M

FY24

Rev $487.9M

FY25

Rev $468.7M

Fiscal Year	Revenue	Gross Margin	Op Margin	Net Profit	Free Cash Flow	ROIC %
FY 2025	$468.7M	40.2%	-9.2%	-$51.4M	-$41.9M	-45%
FY 2024	$487.9M	37.1%	-18.9%	-$97.9M	-$25.1M	-45%
FY 2023	$510.5M	40.2%	-22.3%	-$120.8M	-$54.7M	-35%

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PRPL // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -75.04%▼ DESCENDING CHANNEL

2026-10-30O $3.54H $3.57L $2.85C $3.09VOL 18.6K

RES: $6.34SUP: $-0.45SMA50: $2.97SMA200: $10.45

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PRPL Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

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Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

8.0%/yr Implied 5Y Growth

vs. -3.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on PRPL today. View full Setup Ledger →

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DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PRPL)

Consumer Discretionary Rank #994 of 1011 ⚔️ FEBO vs PRPL Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (PRPL vs. FEBO, AMCI, HOFT, BSET)

Industry: Home Furnishings (20 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Purple Innovation Inc. (PRPL) ranks #994 by composite RQD confidence (24/100, grade E) and #912 by equity capitalization ($13.5M). Within this direct 5-issuer industry benchmark cohort, BSET leads on earnings valuation at 32.4x trailing P/E, while BSET leads on capital efficiency and profitability with 5.0% ROIC and 56.3% gross margin. BSET currently holds the highest overall quantitative score in the immediate peer group at 65/100 (C) compared with PRPL at 24/100 (E).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
PRPL ACTIVE Purple Innovation Inc.	E	24/100	—	40.2%	-35.0%	-6.08%	$13.5M	Benchmark Subject
FEBO Fenbo Holdings Limited (Class A)	D+	52/100	—	12.9%	-24.1%	-2.97%	$7.2M	/febo-vs-prpl →
AMCI AMC Robotics Corporation	D-	41/100	—	47.7%	-14.6%	+5.56%	$59.0M	/amci-vs-prpl →
HOFT Hooker Furnishings Corporation	D	50/100	—	26.4%	-7.6%	+3.86%	$149.7M	/hoft-vs-prpl →
BSET Bassett Furniture Industries Incorporated	C	65/100	32.4x	56.3%	5.0%	+4.30%	$197.4M	/bset-vs-prpl →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001643953

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Purple Innovation Inc. (PRPL) reported GAAP revenue of $468.7M (-3.9% vs. FY2024 revenue of $487.9M , and -8.2% cumulative change since FY2023) , GAAP net income of -$51.4M, operating cash flow of -$33.8M, and free cash flow of -$41.9M (-67.0% YoY). On the balance sheet, PRPL closed FY2025 with $296.3M in total assets against $0 in total debt (Altman Z-Score: 0.20, Piotroski F-Score: 4/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$468.7M	-$51.4M	-$33.8M	-$41.9M	$296.3M	—
FY2024 (FY)	2024-12-31	$487.9M	-$97.9M	-$17.9M	-$25.1M	$307.8M	—
FY2023 (FY)	2023-12-31	$510.5M	-$120.8M	-$54.7M	-$54.7M	—	—

3. PRPL Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-01, Purple Innovation Inc. (NASDAQ: PRPL) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 24/100 at a spot price of $3.09 (-6.08% 1D, market cap $13.5M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 5/20, Executive Insider Alignment 5/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 5/20. Across 1011 tracked Consumer Discretionary issuers, PRPL ranks #994 in composite RQD confidence.

How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Home Furnishings), PRPL carries a Roarable E (24/100 RQD), trailing P/E of N/A, gross margin of 40.2%, and ROIC of -35.0%. By comparison, FEBO (Fenbo Holdings Limited (Class A)) holds a D+ grade (52/100 RQD, P/E N/A, ROIC -24.1%, cap $7.2M) and AMCI (AMC Robotics Corporation) posts a D- grade (41/100 RQD, P/E N/A, ROIC -14.6%, cap $59.0M). Among the 5-stock peer group, BSET leads on earnings multiple (32.4x) while BSET leads on capital efficiency (5.0% ROIC).

What are the biggest fundamental strengths and SEC risk factors for PRPL?

Per PRPL's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001643953), Purple Innovation Inc. generated $468.7M in revenue (-3.9% YoY), -$51.4M in net income, and -$41.9M in free cash flow against $296.3M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

Where is PRPL trading relative to its 50-day, 200-day, and 52-week technical levels?

PRPL last traded at $3.09 (-6.08% on volume of 19,236 shares), positioning the stock +4.04% above its 50-day simple moving average ($2.97) and -70.43% below its 200-day simple moving average ($10.45). Across its 52-week range of $1.83 to $21.75, PRPL sits at the 6.3% percentile with a 14-day RSI of 56.4 (BULLISH MOMENTUM) and an implied next-earnings move of ±12.5% ($2.70 to $3.48).

PRPL Investor FAQ & Complete 8-Part Research Index

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How profitable is Purple Innovation Inc. (PRPL)?

In FY 2025 (10-K), PRPL converted $468.7M of revenue into a 40.2% gross margin, 0% operating margin, and $0 in free cash flow (0% FCF margin).

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