Stock Ratings / Consumer Discretionary / PRPL

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Purple Innovation Inc. (PRPL) — RQD Stock Rating Cockpit

$3.09 -6.08% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $3.05

Purple Innovation Inc. (PRPL) carries a Roarable Rating of E (Strong Sell) with 24/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

📊 Historical Track Record Warning: Scores below 50 (24/100 · E) historically underperformed SPY in 71% of rolling 90-day windows →

ROARABLE E • RED ALERT Cap $13.5M

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on PRPL Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-01, Purple Innovation Inc. (NASDAQ: PRPL) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 24/100 at a spot price of $3.09 (-6.08% 1D, market cap $13.5M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 5/20, Executive Insider Alignment 5/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 5/20. Across 1011 tracked Consumer Discretionary issuers, PRPL ranks #994 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Home Furnishings), PRPL carries a Roarable E (24/100 RQD), trailing P/E of N/A, gross margin of 40.2%, and ROIC of -35.0%. By comparison, FEBO (Fenbo Holdings Limited (Class A)) holds a D+ grade (52/100 RQD, P/E N/A, ROIC -24.1%, cap $7.2M) and AMCI (AMC Robotics Corporation) posts a D- grade (41/100 RQD, P/E N/A, ROIC -14.6%, cap $59.0M). Among the 5-stock peer group, BSET leads on earnings multiple (32.4x) while BSET leads on capital efficiency (5.0% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for PRPL?

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Per PRPL's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001643953), Purple Innovation Inc. generated $468.7M in revenue (-3.9% YoY), -$51.4M in net income, and -$41.9M in free cash flow against $296.3M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $3.05 (-1.28%)🧬 Disciplined Float (+0.72% YoY Shares)⚙️ Cash Engine: 3/20 (E) • 0% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record Warning: Scores below 50 (24/100 · E) historically underperformed SPY in 71% of rolling 90-day windows (-10.9% avg 90D alpha vs SPY • 29.0% hit rate).

Audit Bucket Track Record →

RQD QUANT TACHOMETERRED ALERT • E

3-of-3 JEV AI Jury Bearish Warning

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw E · Rk E

Each axis scored 0–20

12M PRICE TARGET CONE-15.2% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for PRPL)Realized 20D OHLCV Swing Band: ±12.5%

Deterministic 5-Pillar Attribution (24/100 Composite)

🔍 WHY PRPL SCORES 24/100 (E) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Macro Regime Fit+8/20 pts (33% of score)

FRED Regime × Technicals: 6% of 52W Range • RSI-14 at 56.4 (BULLISH MOMENTUM)

▲ #2 Bullish Driver: Whale & Options Positioning+5/20 pts (21% of score)

20D Institutional Volume Accumulation (±12.5% realized swing band)

▼ #1 Drag / Risk Factor: Cash Engine Quality4/20 pts (-16 pt drag)

Capital intensity & 0% operating margin leave 16 pts on the table

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade E$1.87+27.8% Next Q

Q2 (-2Q)

Grade E$2.39+11.3% Next Q

Q3 (-1Q)

Grade E$2.66+16.2% Next Q

Current

Grade E$3.09-10.9% Hist 90D α

Trajectory: E (16) → E (24)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a PRPL Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While PRPL currently carries a cautious 24/100 (E) rating due to Cash Engine Quality (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($2.97) and Max Pain ($3.24) forces dealer call-delta covering toward $22.84.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Disciplined Float (+0.72% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $PRPL• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “PRPL Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 24%NO 76%Trade / Inspect Odds →

RSI-14 MOMENTUMBULLISH MOMENTUM

56.430 Oversold · 70 Hot

ALTMAN-Z SHIELDDISTRESS RISK (<1.8)

0.20>3.0 Fortress Safe

PIOTROSKI F-SCOREWEAK QUALITY (1–4)

4 / 99-Pt Accounting

52-WEEK LASER RANGE6% OF RANGE

L: $2$3.09H: $22

1. Money & Cash Health● WEAK

Are profits real cash in the bank?

Weak cash conversion or heavy valuation strain compared to actual cash earned.

Factor Grade: ERQD 1 / 20

2. Big Money & Insiders● TRIMMING

Are whales & executives buying or selling?

Insiders and big institutional desks have been trimming shares rather than stepping up to buy.

Factor Grade: ERQD 10 / 40

3. Hidden Risks & Market Weather● WARNING

SEC fine-print scan & interest-rate fit

High sensitivity to tight interest rates or new risk warnings added to recent SEC annual filings.

Factor Grade: ERQD 13 / 40

MULTI-MODEL JEV QUANT JURY DELIBERATION

3-of-3 JEV AI Jury Bearish Warning on PRPL

Cash & Moat Bull AI

ROIC & Free Cash Flow Model

BEARISH (15)

-35.0% ROIC with 40.2% gross margin and 2.80% FCF yield.

SEC Forensic Auditor AI

10-K Accruals & Altman-Z Guard

BEARISH (25)

Altman-Z 0.20 and Piotroski 4/9 pass balance-sheet audit.

Whale & Macro Hawk AI

Options Skew, 13F & Fed NetLiq

BEARISH (30)

10/40 institutional & smart-money positioning score with 8/20 macro alignment.

Bull Case: Why Buyers Like PRPL

✓Established market leader in Consumer Discretionary with deep daily trading liquidity.

Bear Case: What Could Go Wrong

!Company executives have done more routine share selling than personal cash buying lately.
!Sensitive to high interest rates and tighter Federal Reserve market liquidity.
!Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins.

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring PRPL)

✓Walkthrough of PRPL's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

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PRPL // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -75.04%▼ DESCENDING CHANNEL

2026-10-30O $3.54H $3.57L $2.85C $3.09VOL 18.6K

RES: $6.34SUP: $-0.45SMA50: $2.97SMA200: $10.45

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PRPL Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 PRPL Butterfly Map → + Track PRPL →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

8.0%/yr Implied 5Y Growth

vs. -3.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on PRPL today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for PRPL. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for PRPL today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PRPL)

Consumer Discretionary Rank #994 of 1011 ⚔️ FEBO vs PRPL Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (PRPL vs. FEBO, AMCI, HOFT, BSET)

Industry: Home Furnishings (20 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Purple Innovation Inc. (PRPL) ranks #994 by composite RQD confidence (24/100, grade E) and #912 by equity capitalization ($13.5M). Within this direct 5-issuer industry benchmark cohort, BSET leads on earnings valuation at 32.4x trailing P/E, while BSET leads on capital efficiency and profitability with 5.0% ROIC and 56.3% gross margin. BSET currently holds the highest overall quantitative score in the immediate peer group at 65/100 (C) compared with PRPL at 24/100 (E).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
PRPL ACTIVE Purple Innovation Inc.	E	24/100	—	40.2%	-35.0%	-6.08%	$13.5M	Benchmark Subject
FEBO Fenbo Holdings Limited (Class A)	D+	52/100	—	12.9%	-24.1%	-2.97%	$7.2M	/febo-vs-prpl →
AMCI AMC Robotics Corporation	D-	41/100	—	47.7%	-14.6%	+5.56%	$59.0M	/amci-vs-prpl →
HOFT Hooker Furnishings Corporation	D	50/100	—	26.4%	-7.6%	+3.86%	$149.7M	/hoft-vs-prpl →
BSET Bassett Furniture Industries Incorporated	C	65/100	32.4x	56.3%	5.0%	+4.30%	$197.4M	/bset-vs-prpl →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001643953

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Purple Innovation Inc. (PRPL) reported GAAP revenue of $468.7M (-3.9% vs. FY2024 revenue of $487.9M , and -8.2% cumulative change since FY2023) , GAAP net income of -$51.4M, operating cash flow of -$33.8M, and free cash flow of -$41.9M (-67.0% YoY). On the balance sheet, PRPL closed FY2025 with $296.3M in total assets against $0 in total debt (Altman Z-Score: 0.20, Piotroski F-Score: 4/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$468.7M	-$51.4M	-$33.8M	-$41.9M	$296.3M	—
FY2024 (FY)	2024-12-31	$487.9M	-$97.9M	-$17.9M	-$25.1M	$307.8M	—
FY2023 (FY)	2023-12-31	$510.5M	-$120.8M	-$54.7M	-$54.7M	—	—

3. PRPL Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for PRPL?

Where is PRPL trading relative to its 50-day, 200-day, and 52-week technical levels?

PRPL last traded at $3.09 (-6.08% on volume of 19,236 shares), positioning the stock +4.04% above its 50-day simple moving average ($2.97) and -70.43% below its 200-day simple moving average ($10.45). Across its 52-week range of $1.83 to $21.75, PRPL sits at the 6.3% percentile with a 14-day RSI of 56.4 (BULLISH MOMENTUM) and an implied next-earnings move of ±12.5% ($2.70 to $3.48).

PRPL Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

Should I buy, hold, or sell PRPL stock right now?

Purple Innovation Inc. (PRPL) currently earns a Roarable Rating of E (Strong Sell — SELL) with 24/100 RQD Confidence. Stretched risk/reward at current multiples (-35% return on capital) under elevated 10-year interest-rate pressure.

What is PRPL's 12-month price target and RQD AI Jury consensus?

PRPL's 12-month base price target is $2.62 (range $2.04 to $22.84), backed by transparent SEC XBRL cash-flow, Form 4 insider, and CBOE options flow analysis.

Direct Sub-Reports: PRPL RQD Cockpit PRPL 12M Forecast PRPL Earnings & Move PRPL Dividends & DRIP PRPL Insiders & 13F PRPL Whale Options PRPL Profit Sankey PRPL News & Why