Stock Ratings / Consumer Discretionary / DLX / financials

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Deluxe Corporation (DLX) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$22.92 0.00% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $22.88

Deluxe Corporation (DLX) carries a Roarable Rating of C+ (Hold) with 68/100 RQD Confidence. The composite score sits in the neutral Hold band (59–69), meaning current holders don’t need to panic-sell while prospective buyers can wait for a move into the 70+ Buy zone.

📊 Historical Track Record: Scores of 68/100 (C+) historically posted market-perform odds over rolling 90-day windows (+1.8% avg 90D alpha vs SPY) →

ROARABLE C+ • HOLD / WATCH Cap $1.05B

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on DLX Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is DLX stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-01, Deluxe Corporation (NYSE: DLX) is rated C+ (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 68/100 at a spot price of $22.92 (0.00% 1D, market cap $1.05B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 8/20, Executive Insider Alignment 15/20, FRED Macro Regime Fit 12/20, and SEC Balance-Sheet Forensics 17/20. Across 1011 tracked Consumer Discretionary issuers, DLX ranks #221 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does DLX compare to WBTN and CMPR in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Publishing), DLX carries a Roarable C+ (68/100 RQD), trailing P/E of 12.8x, gross margin of 53.0%, and ROIC of —. By comparison, WBTN (WEBTOON Entertainment Inc.) holds a D grade (48/100 RQD, P/E N/A, ROIC -8.5%, cap $1.29B) and CMPR (Cimpress plc (Ireland)) posts a D+ grade (57/100 RQD, P/E 99.3x, ROIC 22.7%, cap $1.49B). Among the 5-stock peer group, ACCO leads on earnings multiple (9.7x) while CMPR leads on capital efficiency (22.7% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for DLX?

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Per DLX's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000027996), Deluxe Corporation generated $2.13B in revenue (+0.5% YoY), $82.1M in net income, and $175.3M in free cash flow against $2.86B in total assets and $1.41B in total debt. Key quantitative strengths: Strong cash generator (53% profit margin)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $22.88 (-0.19%)🧬 Cannibal Buyback (-2.64% YoY Shares)⚙️ Cash Engine: 16/20 (B+) • 8.2% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record: Scores of 68/100 (C+) historically posted market-perform odds over rolling 90-day windows (+1.8% avg 90D alpha vs SPY • 56.9% hit rate — wait for RQD ≥ 70 breakout).

Audit Bucket Track Record →

RQD QUANT TACHOMETERHOLD / WATCH • C+

2-of-3 JEV AI Jury Bullish

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw C+ · Rk C+

Each axis scored 0–20

12M PRICE TARGET CONE+4.5% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for DLX)Realized 20D OHLCV Swing Band: ±5.6%

Deterministic 5-Pillar Attribution (68/100 Composite)

🔍 WHY DLX SCORES 68/100 (C+) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Insider Conviction & Share Dilution+17/20 pts (25% of score)

SEC Form 4 / 13F Thermometer: 85% Net Buy • Cannibal Buyback (-2.64% YoY Shares)

▲ #2 Bullish Driver: Cash Engine Quality+16/20 pts (24% of score)

SEC XBRL FY 2025 (10-K): 8.2% FCF Margin ($175.3M FCF) & 53% Gross Margin

▼ #1 Drag / Risk Factor: Whale & Options Positioning8/20 pts (-12 pt drag)

Put hedging (50% put share) caps near-term gamma upside (-12 pts vs max)

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade B+$23.14+0.2% Next Q

Q2 (-2Q)

Grade B$23.18+0.6% Next Q

Q3 (-1Q)

Grade B$23.32-1.7% Next Q

Current

Grade C+$22.92+1.8% Hist 90D α

Trajectory: B+ (76) → C+ (68)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the DLX Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 68/100 (C+) score, DLX faces multiple-compression risk if 12.8x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-2.64% YoY Shares) — any gross margin slip below 50.5% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($23.37) or 200D SMA ($25.40) invalidates the momentum regime and cuts Target Base ($23.95) toward Bear Floor ($18.68).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $DLX• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “DLX Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 68%NO 32%Trade / Inspect Odds →

VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How DLX Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$175.3M (8.2% FCF Margin)

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow

FY23

Rev $2.19B

FY24

Rev $2.12B

FY25

Rev $2.13B

Fiscal Year	Revenue	Gross Margin	Op Margin	Net Profit	Free Cash Flow	ROIC %
FY 2025	$2.13B	53%	10.9%	$82.1M	$175.3M	15%
FY 2024	$2.12B	53.1%	9.1%	$52.8M	$100.0M	15%
FY 2023	$2.19B	53%	7.3%	$26.1M	$198.4M	15%

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring DLX)

✓Walkthrough of DLX's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

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DLX // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -26.42%⚡ TESTING RESISTANCE

2026-10-30O $23.25H $23.25L $22.52C $22.92VOL 341.9K

RES: $23.52SUP: $22.01SMA50: $23.37SMA200: $25.40

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

DLX Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 DLX Butterfly Map → + Track DLX →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

3.8%/yr Implied 5Y Growth

vs. +0.5% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on DLX today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for DLX. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for DLX today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (DLX)

Consumer Discretionary Rank #221 of 1011 ⚔️ WBTN vs DLX Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (DLX vs. WBTN, CMPR, MH, ACCO)

Industry: Publishing (11 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Deluxe Corporation (DLX) ranks #221 by composite RQD confidence (68/100, grade C+) and #505 by equity capitalization ($1.05B). Within this direct 5-issuer industry benchmark cohort, ACCO leads on earnings valuation at 9.7x trailing P/E, while CMPR leads on capital efficiency and profitability with 22.7% ROIC and 47.5% gross margin. DLX currently leads its immediate peer cohort in composite quantitative strength at 68/100 (C+).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
DLX ACTIVE Deluxe Corporation	C+	68/100	12.8x	53.0%	—	0.00%	$1.05B	Benchmark Subject
WBTN WEBTOON Entertainment Inc.	D	48/100	—	23.3%	-8.5%	+0.11%	$1.29B	/wbtn-vs-dlx →
CMPR Cimpress plc (Ireland)	D+	57/100	99.3x	47.5%	22.7%	-19.35%	$1.49B	/cmpr-vs-dlx →
MH McGraw Hill Inc.	D+	55/100	33.8x	80.9%	7.6%	+1.61%	$2.66B	/mh-vs-dlx →
ACCO Acco Brands Corporation	C	62/100	9.7x	32.8%	5.0%	-0.46%	$402.5M	/acco-vs-dlx →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000027996

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Deluxe Corporation (DLX) reported GAAP revenue of $2.13B (+0.5% vs. FY2024 revenue of $2.12B , and -2.7% cumulative change since FY2023) , GAAP net income of $82.1M, operating cash flow of $270.6M, and free cash flow of $175.3M (+75.3% YoY). On the balance sheet, DLX closed FY2025 with $2.86B in total assets against $1.41B in total debt (Altman Z-Score: N/A, Piotroski F-Score: 7/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$2.13B	$82.1M	$270.6M	$175.3M	$2.86B	$1.41B
FY2024 (FY)	2024-12-31	$2.12B	$52.8M	$194.3M	$100.0M	$2.83B	$1.47B
FY2023 (FY)	2023-12-31	$2.19B	$26.1M	$198.4M	$198.4M	—	—

3. DLX Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is DLX stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does DLX compare to WBTN and CMPR in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for DLX?

Where is DLX trading relative to its 50-day, 200-day, and 52-week technical levels?

DLX last traded at $22.92 (0.00% on volume of 910,254 shares), positioning the stock -1.93% below its 50-day simple moving average ($23.37) and -9.76% below its 200-day simple moving average ($25.40). Across its 52-week range of $17.76 to $32.07, DLX sits at the 36.1% percentile with a 14-day RSI of 42.6 (NEUTRAL RANGE) and an implied next-earnings move of ±5.6% ($21.64 to $24.20).

DLX Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Deluxe Corporation (DLX)?

In FY 2025 (10-K), DLX converted $2.1B of revenue into a 53% gross margin, 10.9% operating margin, and $175.3M in free cash flow (8.2% FCF margin).

Direct Sub-Reports: DLX RQD Cockpit DLX 12M Forecast DLX Earnings & Move DLX Dividends & DRIP DLX Insiders & 13F DLX Whale Options DLX Profit Sankey DLX News & Why