Stock Ratings / Consumer Discretionary / BZUN

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Baozun Inc. (BZUN) — RQD Stock Rating Cockpit

$3.36 +2.13% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $3.37

Baozun Inc. (BZUN) carries a Roarable Rating of D (Sell) with 51/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

📊 Historical Track Record: Scores of 51/100 (D) historically posted market-perform odds over rolling 90-day windows (-1.3% avg 90D alpha vs SPY) →

ROARABLE D • SELL / AVOID Cap $195.3M

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on BZUN Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is BZUN stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-02, Baozun Inc. (NASDAQ: BZUN) is rated D (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 51/100 at a spot price of $3.36 (+2.13% 1D, market cap $195.3M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 12/20, Executive Insider Alignment 8/20, FRED Macro Regime Fit 12/20, and SEC Balance-Sheet Forensics 9/20. Across 1011 tracked Consumer Discretionary issuers, BZUN ranks #548 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does BZUN compare to NXH and DIBS in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Catalog/Specialty Distribution), BZUN carries a Roarable D (51/100 RQD), trailing P/E of N/A, gross margin of 74.1%, and ROIC of 1.6%. By comparison, NXH (Neighborhood Intelligence Inc.) holds a E grade (19/100 RQD, P/E N/A, ROIC -35.0%, cap $170.4M) and DIBS (1stdibs.com Inc.) posts a E grade (33/100 RQD, P/E N/A, ROIC -21.2%, cap $166.1M). Among the 5-stock peer group, BZUN leads on earnings multiple (N/A) while BZUN leads on capital efficiency (1.6% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for BZUN?

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Per BZUN's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001625414), Baozun Inc. generated $1.42B in revenue (+10.2% YoY), -$34.6M in net income, and $44.9M in free cash flow against $1.39B in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $3.37 (+0.19%)🧬 Disciplined Float (-0.40% YoY Shares)⚙️ Cash Engine: 10/20 (D) • 3.2% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record: Scores of 51/100 (D) historically posted market-perform odds over rolling 90-day windows (-1.3% avg 90D alpha vs SPY • 49.7% hit rate — wait for RQD ≥ 70 breakout).

Audit Bucket Track Record →

RQD QUANT TACHOMETERSELL / AVOID • D

2-of-3 JEV AI Jury Bearish Warning

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw D+ · Rk D

Each axis scored 0–20

12M PRICE TARGET CONE-3.3% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for BZUN)Realized 20D OHLCV Swing Band: ±12.5%

Deterministic 5-Pillar Attribution (51/100 Composite)

🔍 WHY BZUN SCORES 51/100 (D) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Whale & Options Positioning+12/20 pts (24% of score)

20D Institutional Volume Accumulation (±12.5% realized swing band)

▲ #2 Bullish Driver: Macro Regime Fit+12/20 pts (24% of score)

FRED Regime × Technicals: 70% of 52W Range • RSI-14 at 50.4 (NEUTRAL RANGE)

▼ #1 Drag / Risk Factor: SEC 10-K Forensic Risk8/20 pts (-12 pt drag)

Balance-sheet & 10-K footnote risk deducts 12 pts from forensic ceiling

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade C$3.40+12.9% Next Q

Q2 (-2Q)

Grade C$3.84-5.5% Next Q

Q3 (-1Q)

Grade C-$3.63-7.4% Next Q

Current

Grade D$3.36-1.3% Hist 90D α

Trajectory: C (59) → D (51)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a BZUN Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While BZUN currently carries a cautious 51/100 (D) rating due to SEC 10-K Forensic Risk (8/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($3.13) and Max Pain ($3.53) forces dealer call-delta covering toward $4.12.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Disciplined Float (-0.40% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $BZUN• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “BZUN Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 51%NO 49%Trade / Inspect Odds →

RSI-14 MOMENTUMNEUTRAL RANGE

50.430 Oversold · 70 Hot

ALTMAN-Z SHIELDDISTRESS RISK (<1.8)

1.50>3.0 Fortress Safe

PIOTROSKI F-SCORESOLID CORE (5–6)

6 / 99-Pt Accounting

52-WEEK LASER RANGE70% OF RANGE

L: $2$3.36H: $4

1. Money & Cash Health● WEAK

Are profits real cash in the bank?

Weak cash conversion or heavy valuation strain compared to actual cash earned.

Factor Grade: DRQD 10 / 20

2. Big Money & Insiders● TRIMMING

Are whales & executives buying or selling?

Insiders and big institutional desks have been trimming shares rather than stepping up to buy.

Factor Grade: D+RQD 21 / 40

3. Hidden Risks & Market Weather● WARNING

SEC fine-print scan & interest-rate fit

High sensitivity to tight interest rates or new risk warnings added to recent SEC annual filings.

Factor Grade: DRQD 20 / 40

MULTI-MODEL JEV QUANT JURY DELIBERATION

2-of-3 JEV AI Jury Bearish Warning on BZUN

Cash & Moat Bull AI

ROIC & Free Cash Flow Model

BEARISH (50)

1.6% ROIC with 74.1% gross margin and 22.98% FCF yield.

SEC Forensic Auditor AI

10-K Accruals & Altman-Z Guard

BEARISH (40)

Altman-Z 1.50 and Piotroski 6/9 pass balance-sheet audit.

Whale & Macro Hawk AI

Options Skew, 13F & Fed NetLiq

NEUTRAL (55)

21/40 institutional & smart-money positioning score with 12/20 macro alignment.

Bull Case: Why Buyers Like BZUN

✓Established market leader in Consumer Discretionary with deep daily trading liquidity.

Bear Case: What Could Go Wrong

!Company executives have done more routine share selling than personal cash buying lately.
!Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins.

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring BZUN)

✓Walkthrough of BZUN's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

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Join Founding VIP Waitlist (No Card Required) →$100K Arena

BZUN // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +22.18%▲ ASCENDING CHANNEL

2026-11-02O $3.29H $3.36L $3.29C $3.36VOL 211.9K

RES: $4.03SUP: $2.96SMA50: $3.13SMA200: $2.78

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

BZUN Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 BZUN Butterfly Map → + Track BZUN →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

-11.5%/yr Implied 5Y Growth

vs. +10.2% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on BZUN today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for BZUN. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for BZUN today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (BZUN)

Consumer Discretionary Rank #548 of 1011 ⚔️ NXH vs BZUN Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (BZUN vs. NXH, DIBS, TDUP, AKA)

Industry: Catalog/Specialty Distribution (29 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Baozun Inc. (BZUN) ranks #548 by composite RQD confidence (51/100, grade D) and #697 by equity capitalization ($195.3M). Within this direct 5-issuer industry benchmark cohort, BZUN leads on earnings valuation at N/A trailing P/E, while BZUN leads on capital efficiency and profitability with 1.6% ROIC and 74.1% gross margin. BZUN currently leads its immediate peer cohort in composite quantitative strength at 51/100 (D).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
BZUN ACTIVE Baozun Inc.	D	51/100	—	74.1%	1.6%	+2.13%	$195.3M	Benchmark Subject
NXH Neighborhood Intelligence Inc.	E	19/100	—	24.7%	-35.0%	-1.90%	$170.4M	/nxh-vs-bzun →
DIBS 1stdibs.com Inc.	E	33/100	—	73.0%	-21.2%	+4.22%	$166.1M	/dibs-vs-bzun →
TDUP ThredUp Inc. (Class A)	E	29/100	—	79.4%	-35.0%	+0.91%	$291.6M	/tdup-vs-bzun →
AKA a.k.a. Brands Holding Corp.	E	33/100	—	57.3%	-7.8%	0.00%	$117.5M	/aka-vs-bzun →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001625414

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Baozun Inc. (BZUN) reported GAAP revenue of $1.42B (+10.2% vs. FY2024 revenue of $1.29B , and +14.6% cumulative change since FY2023) , GAAP net income of -$34.6M, operating cash flow of $60.1M, and free cash flow of $44.9M (+1162.6% YoY). On the balance sheet, BZUN closed FY2025 with $1.39B in total assets against $0 in total debt (Altman Z-Score: 1.50, Piotroski F-Score: 6/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$1.42B	-$34.6M	$60.1M	$44.9M	$1.39B	—
FY2024 (FY)	2024-12-31	$1.29B	-$25.4M	$13.9M	-$4.2M	$1.40B	—
FY2023 (FY)	2023-12-31	$1.24B	-$39.2M	$63.1M	$63.1M	—	—

3. BZUN Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is BZUN stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does BZUN compare to NXH and DIBS in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for BZUN?

Where is BZUN trading relative to its 50-day, 200-day, and 52-week technical levels?

BZUN last traded at $3.36 (+2.13% on volume of 211,903 shares), positioning the stock +7.35% above its 50-day simple moving average ($3.13) and +20.86% above its 200-day simple moving average ($2.78). Across its 52-week range of $2.07 to $3.92, BZUN sits at the 69.7% percentile with a 14-day RSI of 50.4 (NEUTRAL RANGE) and an implied next-earnings move of ±12.5% ($2.94 to $3.78).

BZUN Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

Should I buy, hold, or sell BZUN stock right now?

Baozun Inc. (BZUN) currently earns a Roarable Rating of D (Sell — SELL) with 51/100 RQD Confidence. Stretched risk/reward at current multiples (2% return on capital) under elevated 10-year interest-rate pressure.

What is BZUN's 12-month price target and RQD AI Jury consensus?

BZUN's 12-month base price target is $3.25 (range $2.54 to $4.12), backed by transparent SEC XBRL cash-flow, Form 4 insider, and CBOE options flow analysis.

Direct Sub-Reports: BZUN RQD Cockpit BZUN 12M Forecast BZUN Earnings & Move BZUN Dividends & DRIP BZUN Insiders & 13F BZUN Whale Options BZUN Profit Sankey BZUN News & Why