Stock Ratings / Communication Services / HHS / options

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Harte Hanks Inc. (HHS) Options Positioning, Max Pain & Unusual Sweeps

$3.86 -3.50% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot)

Harte Hanks Inc. (HHS) carries a Roarable Rating of D- (Sell) with 41/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE D- • RED ALERT Cap $28.8M

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

INTERACTIVE SCENARIO DECK:

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RQD QUANT TACHOMETERRED ALERT • D-

2-of-3 JEV AI Jury Bearish Warning

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw E · Rk D+

Each axis scored 0–20

12M PRICE TARGET CONE-7.8% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for HHS)Realized 20D OHLCV Swing Band: ±8.4%

CALL VS. PUT WHALE SHARE

— (No Active Options Snapshot)

Put/Call Ratio: — (No Active Options Snapshot)

MAX-PAIN EXPIRATION MAGNET

— (No Active Options Snapshot)

No active options chain max-pain snapshot on file

HISTORICAL 20D VOLATILITY SWING

±8.4%

Derived from 20D OHLCV bars (No Active Options Snapshot)

Active Strike Call vs. Put Concentration Ladder (HHS)

— (No Active Options Snapshot) — No unusual CBOE strike concentration anomalies recorded in the current database snapshot for HHS.

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Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring HHS)

✓Walkthrough of HHS's RQD Radar, SEC cash-conversion gap & downside invalidation levels
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HHS // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +39.35%📐 HORIZONTAL RANGE

2026-10-30O $3.90H $3.94L $3.86C $3.86VOL 12.1K

RES: $4.82SUP: $1.82SMA50: $4.30SMA200: $3.08

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

HHS Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 HHS Butterfly Map → + Track HHS →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

0.0%/yr Implied 5Y Growth

vs. -13.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on HHS today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for HHS. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for HHS today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (HHS)

Communication Services Rank #103 of 132 ⚔️ SWAG vs HHS Full Matrix →

1. Head-to-Head Communication Services Peer Comparison (HHS vs. SWAG, EDHL, IZEA, TZOO)

Industry: Advertising (23 Tracked Issuers)

Across 132 tracked Communication Services securities in the Roarable RQD universe, Harte Hanks Inc. (HHS) ranks #103 by composite RQD confidence (41/100, grade D-) and #112 by equity capitalization ($28.8M). Within this direct 5-issuer industry benchmark cohort, TZOO leads on earnings valuation at 10.9x trailing P/E, while TZOO leads on capital efficiency and profitability with 85.0% ROIC and 80.3% gross margin. TZOO currently holds the highest overall quantitative score in the immediate peer group at 71/100 (B-) compared with HHS at 41/100 (D-).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
HHS ACTIVE Harte Hanks Inc.	D-	41/100	—	—	2.0%	-3.50%	$28.8M	Benchmark Subject
SWAG Stran & Company Inc.	D-	39/100	—	29.5%	-6.5%	+2.22%	$25.7M	/swag-vs-hhs →
EDHL Everbright Digital Holding Limited	E	33/100	—	65.4%	-35.0%	-0.17%	$34.5M	/edhl-vs-hhs →
IZEA IZEA Worldwide Inc.	D+	56/100	—	48.1%	-35.0%	0.00%	$41.0M	/izea-vs-hhs →
TZOO Travelzoo	B-	71/100	10.9x	80.3%	85.0%	+2.04%	$51.1M	/tzoo-vs-hhs →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000045919

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Harte Hanks Inc. (HHS) reported GAAP revenue of $159.6M (-13.9% vs. FY2024 revenue of $185.2M , and -16.7% cumulative change since FY2023) , GAAP net income of -$811.0K, operating cash flow of -$1.7M, and free cash flow of -$4.5M (+33.3% YoY). On the balance sheet, HHS closed FY2025 with $91.8M in total assets against $0 in total debt (Altman Z-Score: 14.61, Piotroski F-Score: 1/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$159.6M	-$811.0K	-$1.7M	-$4.5M	$91.8M	—
FY2024 (FY)	2024-12-31	$185.2M	-$811.0K	-$3.0M	-$6.7M	$101.8M	—
FY2023 (FY)	2023-12-31	$191.5M	-$30.3M	$10.5M	$10.5M	—	—

3. HHS Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is HHS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-01, Harte Hanks Inc. (NASDAQ: HHS) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 41/100 at a spot price of $3.86 (-3.50% 1D, market cap $28.8M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 7/20, Executive Insider Alignment 11/20, FRED Macro Regime Fit 10/20, and SEC Balance-Sheet Forensics 3/20. Across 132 tracked Communication Services issuers, HHS ranks #103 in composite RQD confidence.

How does HHS compare to SWAG and EDHL in the Communication Services sector?

Within the Communication Services sector (Advertising), HHS carries a Roarable D- (41/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of 2.0%. By comparison, SWAG (Stran & Company Inc.) holds a D- grade (39/100 RQD, P/E N/A, ROIC -6.5%, cap $25.7M) and EDHL (Everbright Digital Holding Limited) posts a E grade (33/100 RQD, P/E N/A, ROIC -35.0%, cap $34.5M). Among the 5-stock peer group, TZOO leads on earnings multiple (10.9x) while TZOO leads on capital efficiency (85.0% ROIC).

What are the biggest fundamental strengths and SEC risk factors for HHS?

Per HHS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000045919), Harte Hanks Inc. generated $159.6M in revenue (-13.9% YoY), -$811.0K in net income, and -$4.5M in free cash flow against $91.8M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Communication Services with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

Where is HHS trading relative to its 50-day, 200-day, and 52-week technical levels?

HHS last traded at $3.86 (-3.50% on volume of 20,250 shares), positioning the stock -10.23% below its 50-day simple moving average ($4.30) and +25.32% above its 200-day simple moving average ($3.08). Across its 52-week range of $2.00 to $4.67, HHS sits at the 69.7% percentile with a 14-day RSI of 36.7 (NEUTRAL RANGE) and an implied next-earnings move of ±8.4% ($3.54 to $4.18).

HHS Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

What is HHS's options positioning and volatility profile?

Roarable tracks verified CBOE unusual options sweeps, put/call ratios, and OHLCV realized volatility bands for HHS.

Direct Sub-Reports: HHS RQD Cockpit HHS 12M Forecast HHS Earnings & Move HHS Dividends & DRIP HHS Insiders & 13F HHS Whale Options HHS Profit Sankey HHS News & Why