Ulta Beauty Inc. (ULTA) Whale Options Tug-of-War, Max Pain & Unusual Sweeps

$648.28 +4.69% NASDAQ • Public Delayed / 60s Snapshot

Ulta Beauty Inc. (ULTA) earns a Roarable Rating of B (Buy) with 72/100 RQD Confidence. High-quality cash engine (39% profit margin, 29% return on capital) with steady institutional support. Even if the broader market gets choppy, the company’s underlying cash engine and big-money support put the odds in buyers’ favor.

ROARABLE B • BUY Cap $27.72B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERBUY • B
025507510072
2-of-3 JEV AI Jury Bullish
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw C+ · Rk B+
Cash (19)Whales (10)SEC (16)Macro (15)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+6.3% Base Target
$813 Bull$689 Base$532 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:62% Call Buyers ($3.1M)
38% PutsMax Pain: $635.00
CALL VS. PUT WHALE SHARE
62% Calls / 38% Puts
Put/Call Ratio: 0.62x
MAX-PAIN EXPIRATION MAGNET
$635.00
-2.05% vs. current $648.28 spot
OPTIONS-IMPLIED VOLATILITY MOVE
±7.2%
Expected event band around $648.28

Active Strike Call vs. Put Concentration Ladder (ULTA)

$630
6,989C / 9,964P
$640
6,989C / 9,964P
$650
16,345C / 9,964P
$660
16,345C / 4,307P
$670
16,345C / 4,307P
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Whale Flow & Momentum Playbook: Trading ULTA & AI Leaders Without Chasing Tops

  • ✓Exact institutional whale strikes & implied earnings range on ULTA this week
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ULTA // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +19.15%▲ RESISTANCE BREAKOUT
2026-10-30O $659.5H $659.5L $633.8C $640.4VOL 548.2K
RES: $630.5SUP: $572.6SMA50: $564.8SMA200: $552.9
$674.6$612.0$549.4$486.8$424.2RES $630.5SUP $572.6$640.42026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

ULTA Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
17.8%/yr Implied 5Y Growth

vs. +9.7% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on ULTA today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for ULTA. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for ULTA today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

ULTA Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

What is ULTA's options max pain and whale flow sentiment?

Unusual options sweeps in ULTA show 62% bullish call premium versus 38% put premium, centered near a $635 max-pain strike.