Whirlpool Corporation (WHR) Revenue-to-Profit Sankey Flow & SEC XBRL Financials
Whirlpool Corporation (WHR) receives a Roarable Rating of D+ (Sell) and flashes a Red SELL / AVOID warning (57/100 RQD Confidence). Our SEC filing scanner spotted paper earnings outpacing real operating cash flow (+242.2% (NI vs OCF)) while unpaid customer invoices grew—a classic sign to step aside until cash flow catches up.
How WHR Turns Every Dollar of Sales Into Real Bottom-Line Profit
Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory
| Fiscal Year | Revenue | Gross Margin | Op Margin | Net Profit | Free Cash Flow | ROIC % |
|---|---|---|---|---|---|---|
| FY 2025 | $15.52B | 15.4% | 5.4% | $318.0M | $81.0M | 8.7% |
| FY 2024 | $16.61B | 15.5% | 0.9% | -$323.0M | $384.0M | 1.8% |
| FY 2023 | $19.45B | 44% | 5.2% | $481.0M | $39.5M | 5.7% |
Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring WHR)
- ✓Live walkthrough of WHR's RQD Radar, SEC cash-conversion gap & downside levels
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WHR Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. -6.5% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on WHR today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for WHR. Explore sector supply chains on /butterfly.
WHR Investor FAQ & Complete 8-Part Research Index
100% OPEN ACCESS • SEC EDGAR × CBOE × FREDHow profitable is Whirlpool Corporation (WHR)?
In FY 2025 (10-K), WHR converted $15.5B of revenue into a 15.4% gross margin, 5.4% operating margin, and $81.0M in free cash flow (0.5% FCF margin).