Roku Inc. (ROKU) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$156.33 +0.64% NASDAQ • Public Delayed / 60s Snapshot

Roku Inc. (ROKU) receives a Roarable Rating of D+ (Sell) and flashes a Red SELL / AVOID warning (60/100 RQD Confidence). Our SEC filing scanner spotted paper earnings outpacing real operating cash flow (+46.4% (NI vs OCF)) while unpaid customer invoices grew—a classic sign to step aside until cash flow catches up.

ROARABLE D+ • SELL / AVOID Cap $23.20B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERSELL / AVOID • D+
025507510060
JEV AI Jury Split (Battleground)
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw D+ · Rk D
Cash (11)Whales (10)SEC (8)Macro (14)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+0.9% Base Target
$186 Bull$158 Base$123 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:53% Call Buyers ($2.4M)
47% PutsMax Pain: $153.00
VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How ROKU Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$478.4M (10.1% FCF Margin)
Revenue$4.74BGross Profit $2.07B (43.8%)Cost of Sales $2.66BOp Profit $0 (0%)OpEx (R&D/SG&A) $2.07BNet Profit$88.4M (1.9%)Tax/Other $0

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow
FY23
Rev $3.48B
FY24
Rev $4.11B
FY25
Rev $4.74B
Fiscal YearRevenueGross MarginOp MarginNet ProfitFree Cash FlowROIC %
FY 2025$4.74B43.8%-0.1%$88.4M$478.4M-0.2%
FY 2024$4.11B43.9%-5.3%-$129.4M$213.0M-15%
FY 2023$3.48B44%-22.7%-$709.6M$99.0M-8.1%
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Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring ROKU)

  • ✓Live walkthrough of ROKU's RQD Radar, SEC cash-conversion gap & downside levels
  • ✓3 asymmetric Bear/Hedge setups institutions use when 10-year yields stay elevated
  • ✓Includes instant 24/7 email alert whenever any of your stocks flip to Red
RQD INSIDER CLUB UPGRADE$49/YEAR
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ROKU // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +33.08%🛡️ HOLDING TREND SUPPORT
2026-10-30O $156.0H $156.7L $154.4C $155.1VOL 3.98M
RES: $160.3SUP: $153.8SMA50: $155.2SMA200: $127.7
$164.5$146.7$128.8$111.0$93.12RES $160.3SUP $153.8$155.12026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

ROKU Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
48.0%/yr Implied 5Y Growth

vs. +15.2% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on ROKU today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for ROKU. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for ROKU today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

ROKU Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Roku Inc. (ROKU)?

In FY 2025 (10-K), ROKU converted $4.7B of revenue into a 43.8% gross margin, 0% operating margin, and $478.4M in free cash flow (10.1% FCF margin).