Prudential Financial Inc. (PRU) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$116.87 +1.30% NYSE • Public Delayed / 60s Snapshot

Prudential Financial Inc. (PRU) carries a Roarable Rating of C (Hold) with 62/100 RQD Confidence. The underlying business is intact, so current owners don’t need to panic-sell—but mixed big-money flow or rich pricing means new buyers can afford to wait for either a pullback or a B-or-higher upgrade.

ROARABLE C • HOLD / WATCH Cap $40.32B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERHOLD / WATCH • C
025507510062
JEV AI Jury Split (Battleground)
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw D+ · Rk B
Cash (11)Whales (10)SEC (13)Macro (16)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+1.8% Base Target
$140 Bull$119 Base$93 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:60% Call Buyers ($4.3M)
40% PutsMax Pain: $115.00
VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How PRU Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$3.54B (5.8% FCF Margin)
Revenue$60.77BGross Profit $26.74B (44%)Cost of Sales $34.03BOp Profit $4.22B (6.9%)OpEx (R&D/SG&A) $22.52BNet Profit$3.58B (5.9%)Tax/Other $643.7M

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow
FY23
Rev $53.98B
FY24
Rev $70.41B
FY25
Rev $60.77B
Fiscal YearRevenueGross MarginOp MarginNet ProfitFree Cash FlowROIC %
FY 2025$60.77B44%6.9%$3.58B$3.54B10.6%
FY 2024$70.41B44%4.6%$2.73B$5.33B8.9%
FY 2023$53.98B44%5.4%$2.49B$4.08B5.9%
🔴 SUNDAY NIGHT PREP • 7:00 PM ETHosted Live by Perry Belcher & Guest Forensic Quant Desk

Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring PRU)

  • ✓Live walkthrough of PRU's RQD Radar, SEC cash-conversion gap & downside levels
  • ✓3 asymmetric Bear/Hedge setups institutions use when 10-year yields stay elevated
  • ✓Includes instant 24/7 email alert whenever any of your stocks flip to Red
RQD INSIDER CLUB UPGRADE$49/YEAR
Want Plain-English AI Custom Indicators, Daily Pro Trader Video Clips & SMS Crash Alerts?
PRU // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +18.69%⚡ TESTING RESISTANCE
2026-10-30O $117.6H $117.6L $115.6C $116.5VOL 2.07M
RES: $117.2SUP: $113.2SMA50: $117.0SMA200: $108.6
$130.0$120.6$111.1$101.7$92.28RES $117.2SUP $113.2$116.52026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PRU Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
1.3%/yr Implied 5Y Growth

vs. -13.7% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on PRU today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for PRU. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for PRU today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

PRU Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Prudential Financial Inc. (PRU)?

In FY 2025 (10-K), PRU converted $60.8B of revenue into a 44% gross margin, 6.9% operating margin, and $3.5B in free cash flow (5.8% FCF margin).