Morningstar Inc. (MORN) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$222.54 +3.57% NASDAQ • Public Delayed / 60s Snapshot

Morningstar Inc. (MORN) earns a Roarable Rating of B- (Buy) with 71/100 RQD Confidence. High-quality cash engine (61% profit margin, 23% return on capital) with steady institutional support. Even if the broader market gets choppy, the company’s underlying cash engine and big-money support put the odds in buyers’ favor.

ROARABLE B- • BUY Cap $8.26B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERBUY • B-
025507510071
2-of-3 JEV AI Jury Bullish
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw C · Rk B+
Cash (17)Whales (10)SEC (16)Macro (16)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+5.9% Base Target
$278 Bull$236 Base$182 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:61% Call Buyers ($2.8M)
39% PutsMax Pain: $218.00
VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How MORN Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$442.6M (18.1% FCF Margin)
Revenue$2.45BGross Profit $1.49B (61%)Cost of Sales $952.9MOp Profit $526.6M (21.5%)OpEx (R&D/SG&A) $966.0MNet Profit$0 (0%)Tax/Other $526.6M

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow
FY23
Rev $2.04B
FY24
Rev $2.28B
FY25
Rev $2.45B
Fiscal YearRevenueGross MarginOp MarginNet ProfitFree Cash FlowROIC %
FY 2025$2.45B61%21.5%$0$442.6M22.9%
FY 2024$2.28B60.6%21.3%$0$448.9M21.1%
FY 2023$2.04B44%11.3%$0$224.7M6.6%
🔴 SUNDAY NIGHT PREP • 7:00 PM ETHosted Live by Perry Belcher & Guest Forensic Quant Desk

Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring MORN)

  • ✓Live walkthrough of MORN's RQD Radar, SEC cash-conversion gap & downside levels
  • ✓3 asymmetric Bear/Hedge setups institutions use when 10-year yields stay elevated
  • ✓Includes instant 24/7 email alert whenever any of your stocks flip to Red
RQD INSIDER CLUB UPGRADE$49/YEAR
Want Plain-English AI Custom Indicators, Daily Pro Trader Video Clips & SMS Crash Alerts?
MORN // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +34.07%▲ ASCENDING CHANNEL
2026-10-30O $225.4H $227.1L $222.5C $226.2VOL 217.9K
RES: $241.3SUP: $193.5SMA50: $205.9SMA200: $185.7
$233.0$208.2$183.4$158.6$133.8RES $241.3SUP $193.5$226.22026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

MORN Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
13.6%/yr Implied 5Y Growth

vs. +7.5% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on MORN today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for MORN. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for MORN today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

MORN Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Morningstar Inc. (MORN)?

In FY 2025 (10-K), MORN converted $2.4B of revenue into a 61% gross margin, 21.5% operating margin, and $442.6M in free cash flow (18.1% FCF margin).