Harley-Davidson Inc. (HOG) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$30.33 +2.74% NYSE • Public Delayed / 60s Snapshot

Harley-Davidson Inc. (HOG) carries a Roarable Rating of C (Hold) with 65/100 RQD Confidence. The underlying business is intact, so current owners don’t need to panic-sell—but mixed big-money flow or rich pricing means new buyers can afford to wait for either a pullback or a B-or-higher upgrade.

ROARABLE C • HOLD / WATCH Cap $3.16B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERHOLD / WATCH • C
025507510065
2-of-3 JEV AI Jury Bullish
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw C- · Rk B
Cash (14)Whales (10)SEC (16)Macro (13)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+3.2% Base Target
$37 Bull$31 Base$24 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:61% Call Buyers ($2.7M)
39% PutsMax Pain: $30.00
VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How HOG Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$415.2M (11.5% FCF Margin)
Revenue$3.60BGross Profit $862.2M (23.9%)Cost of Sales $2.74BOp Profit $386.6M (10.7%)OpEx (R&D/SG&A) $475.5MNet Profit$338.7M (9.4%)Tax/Other $47.9M

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow
FY23
Rev $4.88B
FY24
Rev $4.15B
FY25
Rev $3.60B
Fiscal YearRevenueGross MarginOp MarginNet ProfitFree Cash FlowROIC %
FY 2025$3.60B23.9%10.7%$338.7M$415.2M18%
FY 2024$4.15B27.5%10%$455.4M$867.3M5.4%
FY 2023$4.88B44%16%$706.6M$535.2M17.4%
🔴 SUNDAY NIGHT PREP • 7:00 PM ETHosted Live by Perry Belcher & Guest Forensic Quant Desk

Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring HOG)

  • ✓Live walkthrough of HOG's RQD Radar, SEC cash-conversion gap & downside levels
  • ✓3 asymmetric Bear/Hedge setups institutions use when 10-year yields stay elevated
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RQD INSIDER CLUB UPGRADE$49/YEAR
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HOG // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +30.68%⚡ TESTING RESISTANCE
2026-10-30O $30.26H $31.23L $29.93C $31.22VOL 3.25M
RES: $31.35SUP: $24.00SMA50: $27.21SMA200: $23.98
$31.99$28.84$25.68$22.53$19.37RES $31.35SUP $24.00$31.222026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

HOG Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
-2.6%/yr Implied 5Y Growth

vs. -13.1% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on HOG today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for HOG. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for HOG today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

HOG Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Harley-Davidson Inc. (HOG)?

In FY 2025 (10-K), HOG converted $3.6B of revenue into a 23.9% gross margin, 10.7% operating margin, and $415.2M in free cash flow (11.5% FCF margin).