Celsius Holdings Inc. (CELH) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$28.16 +0.64% NASDAQ • Public Delayed / 60s Snapshot

Celsius Holdings Inc. (CELH) receives a Roarable Rating of D (Sell) and flashes a Red SELL / AVOID warning (65/100 RQD Confidence). Our SEC filing scanner spotted paper earnings outpacing real operating cash flow (-62.3% (NI vs OCF)) while unpaid customer invoices grew—a classic sign to step aside until cash flow catches up.

ROARABLE D • SELL / AVOID Cap $7.13B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERSELL / AVOID • D
025507510065
JEV AI Jury Split (Battleground)
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw C- · Rk D
Cash (14)Whales (10)SEC (8)Macro (16)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+3.2% Base Target
$65 Bull$29 Base$23 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:54% Call Buyers ($2.4M)
46% PutsMax Pain: $28.00
VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How CELH Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$323.4M (12.9% FCF Margin)
Revenue$2.52BGross Profit $1.27B (50.4%)Cost of Sales $1.25BOp Profit $141.1M (5.6%)OpEx (R&D/SG&A) $1.13BNet Profit$108.0M (4.3%)Tax/Other $33.1M

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow
FY23
Rev $1.32B
FY24
Rev $1.36B
FY25
Rev $2.52B
Fiscal YearRevenueGross MarginOp MarginNet ProfitFree Cash FlowROIC %
FY 2025$2.52B50.4%5.6%$108.0M$323.4M7.7%
FY 2024$1.36B50.2%11.5%$145.1M$239.5M95%
FY 2023$1.32B44%20.2%$226.8M$81.9M8.9%
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Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring CELH)

  • ✓Live walkthrough of CELH's RQD Radar, SEC cash-conversion gap & downside levels
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CELH // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -13.26%▲ ASCENDING CHANNEL
2026-10-30O $28.33H $29.50L $28.31C $29.12VOL 6.81M
RES: $38.16SUP: $27.29SMA50: $29.13SMA200: $34.52
$50.38$43.11$35.84$28.57$21.30RES $38.16SUP $27.29$29.122026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

CELH Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
44.2%/yr Implied 5Y Growth

vs. +85.5% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on CELH today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for CELH. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for CELH today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

CELH Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Celsius Holdings Inc. (CELH)?

In FY 2025 (10-K), CELH converted $2.5B of revenue into a 50.4% gross margin, 5.6% operating margin, and $323.4M in free cash flow (12.9% FCF margin).