Booking Holdings Inc. (BKNG) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$150.43 +1.68% NASDAQ • Public Delayed / 60s Snapshot

Booking Holdings Inc. (BKNG) earns a Roarable Rating of B (Buy) with 74/100 RQD Confidence. High-quality cash engine (41% profit margin, 77% return on capital) with steady institutional support. Even if the broader market gets choppy, the company’s underlying cash engine and big-money support put the odds in buyers’ favor.

ROARABLE B • BUY Cap $113.03B
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
RQD QUANT TACHOMETERBUY • B
025507510074
2-of-3 JEV AI Jury Bullish
Cash
SEC
Whale
5-PILLAR SNOWFLAKE RADARRw B- · Rk B+
Cash (20)Whales (10)SEC (16)Macro (16)CEO (12)
Each axis scored 0–20
12M PRICE TARGET CONE+7.2% Base Target
$232 Bull$161 Base$123 Bear
🔴 SUNDAY NIGHT PREP • 7:00 PM ET
WHALE OPTIONS TUG-OF-WAR:58% Call Buyers ($11.8M)
42% PutsMax Pain: $147.00
VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How BKNG Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$9.09B (33.8% FCF Margin)
Revenue$26.92BGross Profit $11.84B (44%)Cost of Sales $15.07BOp Profit $8.82B (32.8%)OpEx (R&D/SG&A) $3.02BNet Profit$5.40B (20.1%)Tax/Other $3.42B

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow
FY23
Rev $21.36B
FY24
Rev $23.74B
FY25
Rev $26.92B
Fiscal YearRevenueGross MarginOp MarginNet ProfitFree Cash FlowROIC %
FY 2025$26.92B44%32.8%$5.40B$9.09B95%
FY 2024$23.74B44%31.8%$5.88B$7.89B95%
FY 2023$21.36B44%27.3%$4.29B$6.38B12.3%
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Red-Light Warning Desk: How Pros Profit When Overhyped Stocks Crack (Featuring BKNG)

  • ✓Live walkthrough of BKNG's RQD Radar, SEC cash-conversion gap & downside levels
  • ✓3 asymmetric Bear/Hedge setups institutions use when 10-year yields stay elevated
  • ✓Includes instant 24/7 email alert whenever any of your stocks flip to Red
RQD INSIDER CLUB UPGRADE$49/YEAR
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BKNG // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -12.02%🛡️ HOLDING TREND SUPPORT
2026-10-30O $152.2H $152.6L $147.3C $148.1VOL 8.37M
RES: $165.4SUP: $145.6SMA50: $171.3SMA200: $176.8
$222.3$201.7$181.1$160.5$139.9RES $165.4SUP $145.6$148.12026-04-302026-06-152026-07-312026-09-162026-10-30
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

BKNG Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
14.5%/yr Implied 5Y Growth

vs. +13.4% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on BKNG today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for BKNG. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for BKNG today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

BKNG Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

How profitable is Booking Holdings Inc. (BKNG)?

In FY 2025 (10-K), BKNG converted $26.9B of revenue into a 44% gross margin, 32.8% operating margin, and $9.1B in free cash flow (33.8% FCF margin).