ROARABLE
Stock Ratings / Consumer Discretionary / AMZN
10-Yr SEC Financials Options Flow ⌘ Open AMZN in Pro Workstation →

Amazon.com, Inc. (AMZN)

$240.35 -1.41%
YELLOW LIGHT — HOLD & WATCH Sector: Consumer Discretionary Mkt Cap: $2.63T

Amazon.com, Inc. (AMZN) lands on a Yellow HOLD light (60/100). The underlying business is intact, so current owners don’t need to panic-sell—but mixed big-money flow or rich pricing means new buyers can afford to wait for either a pullback or a Green upgrade.

Roarable Confidence Score
60 / 100
Sell <59 Hold Buy 70+
AMZN // HISTORICAL PRICE & TECHNICAL WORKSTATION1Y: -1.58%
2026-10-30O $249.5H $255.4L $229.4C $240.4VOL 292.10M
SMA50: $254.3SMA200: $243.4
$292.7$266.7$240.7$214.7$188.7$240.42025-10-312026-01-302026-05-012026-07-312026-10-30

The 3 Simple Checks Behind AMZN's HOLD Rating

1. Money & Cash Health ● RED FLAG
Are profits real cash in the bank?

Weak cash conversion or heavy valuation strain compared to actual cash earned.

Sub-Score 9 / 20
2. Big Money & Insiders ● BUYING
Are whales & executives buying or selling?

Big institutional desks quietly accumulated block shares and bullish call options while retail price cooled.

Sub-Score 26 / 40
3. Hidden SEC Risks 🔒 LOCKED
SEC fine-print scan & rate fit

Enter your email to reveal AMZN's Hidden SEC Risk Light and get alerted the moment AMZN changes rating.

Free • Unlocks all 24 stocks instantly
Bull Case: Reasons to Like AMZN
  • ✓ Big institutional funds and options desks are actively positioning on the bullish side.
  • ✓ Clean SEC annual filing review with no major hidden accounting time-bombs.
Bear Case: Risks to Watch Out For
  • • Company executives have done more routine share selling than personal cash buying lately.
  • • Sensitive to high interest rates and tighter Federal Reserve market liquidity.

Institutional & SEC Scanner Spotlights on AMZN

● BIG MONEY BUYING QUIETLY

Large institutions are quietly buying behind the scenes

While everyday stock prices dipped or stayed flat, off-exchange institutional block trades and bullish options bets spiked—a classic sign big funds are accumulating shares.